Business Intelligence has evolved significantly over the years. In Gen 1, BI was predominantly owned by IT. In Gen 2, starting in 2000 or so, business users have gotten involved with self-service analytics. Going forward in 3rd gen, the focus will be on controlling and managing the backend of data management & governance and liberating the front-end of analytics & visualization with democratization of data. Joe DoeSantos, CDO of Qlik, has seen this evolution with multiple companies. Given that data scientists and other analysts will be needing raw data as opposed to processed data, the job of a CDO should be to catalog raw data at speed and allow analysts and data scientists to analyze as quickly as possible. To enable this, AI models can be used to enable a fast data cataloging at speed. With self-service analytics, there will be more and more need to manage & govern AI models along with data to ensure that the outcomes are ethical.