How to grow your Linkedin following to 30K in 3 steps

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LinkedIn is the world's largest professional networking platform. It's also one of the most influential social media networks, with 756 million members. That's a lot of potential contacts!

Members use the site to keep in touch with business associates, clients, and co-workers. But it can do so much more – boost your profile, build awareness of your brand, and help you to recruit the right people. 
LinkedIn is not only a great place to showcase your accomplishments, it’s also a valuable platform to find business opportunities and cultivate relationships. 

Key person of influence - establishing subject matter expertise
go deep with regards to expertise (content marketing)

5 Pillars - CUBED

1. C - compelling the digital footprint
consistent brand online on all social platforms
Bios (esp Linkedin)
who you serve
what problem you solve
what's the outcome of working with you

Banner
Headline
Profile photo

we want the same identity (messaging / visual branding across) all social
make sure people know what you do

2. U - understanding your goals
why am I on Linkedin?
KPIs
establishing your goals nbd spending time on that - focus
Find / connect / engage
Post regularly

3. B - Build your audience with your perfect customers
who should be there? follow people that inspires you
Build a relationship with people to collab with

4. E - Engage

5. D - Develop offline relationships with your online connections
"Don't show up and throw up"
You're here for the long haul