You can differentiate your service based business by following this 2 step process: 

Step # 1: First perform value chain audit Step # 2: Once you know your USP then position yourself accordingly

 

Step # 1: First perform value chain audit

 

Value chain audit (VCA) is a process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.

 

Value Chain Audit walks you through the major areas of your business and help you understand where you deliver value and can create more value:

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