Today we celebrate Thanksgiving in Canada (and don't call it "Canadian Thanksgiving") with Torontonian Casey Palmer, who began blogging with purpose seven years ago when his first son was born. Now he's set his sights on thornier social issues and risked his PR-friendliness, in part because his sons are older, but mostly because he can't see any other reason to write other than to speak his truth.

Join us for a discussion about how his perspectives changed after George Floyd was killed, how he's revamping his entire SEO strategy to rank better in the topics that mean the most to him, and why he never ventures west of Yonge Street anymore.