Thule Discusses Its Customer Experience Transformation & Shares Key Learnings

CX Today

English - June 14, 2023 15:00 - 9 minutes - 6.27 MB - ★★★★★ - 1 rating
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CX Today's Charlie Mitchell hosts Zachary Dugas, Global Product Owner of Content Management Systems & SaaS at Thule.

We discuss Thule's customer experience transformation process, considering:

Why did Thule decide it was time to revamp its customer experience? What goals did the business set at the start of the transformation process? Why did Thule choose Sitecore to help you meet those goals? The results of the transformation? What lessons did you Thule throughout the transformation?

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