Heineken Introduces Its Customer-Centric Approach and Data Strategy

CX Today

English - July 31, 2023 15:00 - 10 minutes - 7.44 MB - ★★★★★ - 1 rating
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CX Today's Charlie Mitchell hosts Lalo Luna, Global Strategy & Insights Leader at The HEINEKEN Company.

We consider Heineken's evergreen strategy and how it helps to drives better customer experiences. In doing so, we discuss:

What is Heineken's "evergreen strategy"? How it enables next-level customer insightsHow employees leverage those for customer-centricityThe impact on metrics and future plans

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