On this episode, Amelia welcomes Maribel Lopez, Founder and Principal Analyst at Lopez Research. This is Maribel’s third appearance on the show. During this conversation, Maribel and Amelia discuss:

- The key areas CX companies should be investing in this year.
- The challenges organizations face when it comes to creating opportunities in the CX world.
- Meeting customers where they want to be met.
- The importance of expanding into all available channels.
- Investing in automation and predictive and prescriptive AI.
- The rise of AI and Chat GPT and the opportunities they present for businesses.
- Investment areas that organizations overlook when developing a CX strategy.

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