On this episode, Amelia welcomes Keith Dawson, Vice President and Research Director in Customer Experience at Ventana Research. During this conversation, Keith and Amelia discuss:

- The perception of traditional self-service and how it is evolving.
- Keith’s prediction that 70 percent of customer interactions will be a mix of human and automated.
- The impacts self-service handoffs have on the agent.
- How self-service is freeing agents up to be more human during customer interactions.
- The ways knowledge resources are improving the self-service experience.
- How the pandemic opened up customers’ views of what is possible.
- The ways new channels like kiosks and QR codes are enhancing the customer experience.

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