Daniel Hay - Dow - Designing A Fantastic B2B Customer Experience
CX Files
English - May 19, 2022 13:08 - 21 minutes - 29.6 MB - ★★★★★ - 5 ratingsBusiness News Business News customer customerexperience customerservice markhillary Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Daniel Hay is the CX and Digital Transformation Leader at Dow (Latam). He is based in São Paulo, Brazil.
With a 125-year history, Dow is one of the largest chemical producers in the world with products that include plastics, chemicals, and agricultural products - it's an enormous global B2B operation and Daniel explains how they have learned from B2C approaches to CX and how B2B is slightly different.