DeBeers, X Marks the Spot and Mattel’s Transformation

Curious & Cuirky

English - September 29, 2023 07:00 - 34 minutes - 31.5 MB - ★★★ - 3 ratings
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Previous Episode: Barbenheimer, Back-to-School…of the Future, Taylor Swift's Eras Tour Logistics Management Team and The Hollywood Strikes

Next Episode: Storytelling & Strategic Marketing, Seasonal Innovation, The Benefits of Robots and Peloton and Lululemon

In this episode, we discuss:

*DeBeers, who has been the market leader for decades - may no longer be the price leader as they try to respond to new market trends and technology (lab-grown diamonds). What can you learn about your market leadership & pricing power?

*We know that “X” marks the spot, but should it also be a “trade-in” (and “trade-off”) for the well-established Twitter brand/trademark? And.. will the trademark attorneys at Microsoft and IBM have something to say about this? Let’s find out what’s in a name (and a letter!)

*Hi Barbie!…Will the CEO’s IP Push Help Drive Mattel’s Transformation from a toy manufacturing company to an IP-driven, high-performing toy company?

Moderator: Mary Abbazia

Producer: Tracylynne Williams