I have said it before, most customer surveys are a waste of time. I had a bad experience at Best Buy, so I decided to share some free feedback with their CEO - didn't ask for anything, just wanted to share my suggestions as a customer. My email got forwarded to someone, who proceeded to offer me a gift card to Best Buy - I was offended, and hurt that they think I am so easily bought. Then I got over my hurt feelings and used the gift card to buy a new headset. This is a short episode, listen, share and start improving the experience in meaningful ways.