This is an episode about the anatomy of a painful customer experience.
We have a real end consumer on this episode who shares his experience with one of the leading phone companies.
There's all of this effort to wow people when people just don't want to go through all the hassle. As a customer I just want you to take care of my problem and make me spend 30 mins on the phone and put me through all of your departments.
In the episode, we discuss how all this process can be re-engineered.