CUES 54: Strategic Branding, an Interview with Taylor Wells

CUES Podcast

English - April 28, 2018 04:00 - 15 minutes - 7.07 MB - ★★★★ - 8 ratings
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Previous Episode: CUES 53: Time is Running Out: FASB Accounting Changes, an Interview with Bryan Mogensen and John Pesh

Next Episode: CUES 55: The Strategic Gut Check, an Interview with Bryn Conway

In this episode, we discuss branding, common brand misconceptions and how to avoid them, and how to overcome brand gaps. Taylor is communications director at On the Mark Strategies and speaker at CUES School of Strategic Marketing I & II.