CUES 40: Invisible Influence, an interview with Jonah Berger

CUES Podcast

English - September 27, 2017 04:00 - 12 minutes - 5.96 MB - ★★★★ - 8 ratings
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Previous Episode: CUES 39: Meet the 2017 NTCUE Finalists, an interview with Josh Gelser

Next Episode: CUES 41: Credit Union Industry Perspectives: An Interview with Mike Lawson

In this episode, we will discuss if your choices are driven by your own personal preferences and opinions and why influence is like a magnet. Berger is an expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on and bestselling author of both Invisible Influence: The Hidden Forces That Shape Behavior and Contagious: Why Things Catch On.