CUES 30: Brand Building, an interview with Denise Lee Yohn
CUES Podcast
English - July 17, 2017 04:00 - 22 minutes - 10.1 MB - ★★★★ - 8 ratingsBusiness News Business News cues credit union professional development financial organization banking www.cues.org ceo board of directors directors executive Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: CUES 29: Risk Appetite, an interview with Ancin Cooley
In this episode, we will define brand as a business, the changes in brand building strategies, and some of the biggest challenges organizations face to communicate their brand effectively. Lee Yohn is a brand-building expert and author of the bestselling book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.