CUES 128: Offering 'Learn and Earn,' Plus Other Great Strategies for Connecting With Gen Z: An Interview with Bolun Li
CUES Podcast
English - February 24, 2022 07:00 - 15 minutes - 10.9 MB - ★★★★ - 8 ratingsBusiness News Business News cues credit union professional development financial organization banking www.cues.org ceo board of directors directors executive Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“Learn and earn” has proven to be a great strategy for getting the attention of Gen Z, according to Bolun Li, CEO of the financial education app Zogo.
In this episode, Li describes the incredible growth his company has seen from creating hundreds of bite-sized financial education modules, getting them out to Gen Z on an app for their phones, and then rewarding them with pineapple points that are redeemable for gift cards and donations to charity.
According to Li, this “learn and earn” strategy has taken Zogo from launch to half a million users in just two years.
In this latest episode of the CUES Podcast, Li describes the company’s growth and how credit unions can get Zogo in the works for their members. He also gives some very practical advice about how to better understand Gen Z—and how to reach them.
A member of Gen Z himself, Li suggests that working with parents to become their children’s first financial institution is a great way in. He also recommends becoming active on college campuses.
The show also gets into:
How Li and Zogo define “Gen Z” and the characteristics of members of this generationLi's belief that credit unions and Gen Z can "grow together"How cryptocurrency is Zogo’s newest “reward” and Gen Z’s response to thatThe most popular bite-sized learning modules in the appLinks for this show:
ZogoPodcast 110 with Bolun Li: Personal Finance App’s ‘Pineapple Points’ Connect Credit Unions to Gen ZHere’s How to Bring Gen Z Into the Credit Union MovementThree Actionable Ideas From Gen Zers on How to Reach Their Peers