Branding, being known and audience engagement
Brand Architect
English - August 20, 2016 02:55 - 41 minutes - 25 MB - ★★★★★ - 145 ratingsInvesting Business Technology entrepreneurship growthhacking marketing socialmedia startups technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. In this interview we talk about rebranding vs branding from scratch the importance of being known what to do in order to become known what does being yourself mean audience engagement I am sure you will also enjoy The Marketing Companion podcast Mark is co-hosting, so make sure to check it out.