Brand Architect artwork

Brand Architect

199 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 145 ratings

At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities.

What’s you’ll have here will help you establish and grow a human brand.

And believe me human brands always win!

Investing Business Technology entrepreneurship growthhacking marketing socialmedia startups technology
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Episodes

Storytelling, Messaging and Positioning with Mark Evans

August 18, 2020 14:19 - 53 minutes - 44 MB

In this episodes we discuss: Importance of the storytelling in marketing What kind of stories could you tell The importance of transparency How to find your differentiator what is a fractional CMO The future of work

Social Media and Online Communities with Felix Sander

August 03, 2020 14:56 - 41 minutes - 32.9 MB

In this episode we talk about Importance of the online communities How Appics managed to build such a loyal community Influencer marketing Authenticity online Importance of he cooperation with other partners Future trends of the social media platforms

Discussing Marketing Tech Startups with Timothy Peterson

July 27, 2020 16:14 - 56 minutes - 45.1 MB

In this episode we spoke about: Personalisation in marketing Community building How to choose your niche The personality behind tech brands How to get leads from LinkedIn Being real on social media Building and showcasing expertise online

First Customers, Personal Brands and Marketing with Luc Bohunicky

July 19, 2020 18:29 - 1 hour - 50.4 MB

In this episode we spoke about: The importance of the marketing involvement from the start The need for the tech and marketing departments to work closely together The role of the ego of the tech founders How do reach out to potential early adopters in a right way Non linear career paths The value of (real) diversity and tech recruitment Tech startup branding and the importance of building founder personal brand

Diving into Advanced LinkedIn Strategies with Andy Foote

June 17, 2020 14:59 - 58 minutes - 46.8 MB

My today's guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast. In this episode we discuss: how much has LinkedIn changed over the years "overnight" success what to do when you're invisible on LinkedIn LinkedIn engagement pods LinkedIn algorithm how to succeed on the LinkedIn platform

How to Become the Story Everyone is Sharing with Dennis Moseley-Williams

May 26, 2020 18:53 - 52 minutes - 39.8 MB

In this episode we speak about The value of experience The experience economy Brand and commodities Becoming the story everyone is sharing Experience in marketing

Creativity, stories and data driven marketing

May 20, 2020 00:19 - 47 minutes - 38.8 MB

In this episode we speak about - data driven marketing and human stories - importance of personalising content - how one chooses target audience - advertising and promotion - how to find unique angle

LinkedIn and Personal Branding

May 12, 2020 14:35 - 52 minutes - 42.3 MB

In this episode we discuss: Online content creation Personal branding and positioning The 7 Vs framework LinkedIn and its algorithms How to choose the right platform Monetizing your content

The Art of Making Things Done

April 15, 2020 00:59 - 59 minutes - 47.9 MB

How to Build and Clone Businesses with Jonny Andrews

April 06, 2020 15:58 - 1 hour - 50.8 MB

In this episode we speak about:   How to build audiences of buyers from scratch  Virtual events  How to adjust your marketing during the COVID 19  How to create a content that builds an audience  Cold emails and their impact on your brand  How do you choose a the right business mentor?  Predictions for post coronavirus period 

Marketing for Business Growth

March 29, 2020 23:58 - 53 minutes - 42.8 MB

Today I spoke with Chris Walker. Chris is the founder and CEO of Refine Labs. Their Revenue Engine Optimization formula helps B2B companies grow revenue, increase pipeline velocity, and lower customer acquisition costs. In this interview talk about - how to start and grow your business - short term focused companies and the power of word of mouth - cold messaging on social and personalization - should you market during the coronavirus crisis - how to re-evaluate and adjust your business for ...

Brand Architect is Back!

March 29, 2020 23:15 - 4 minutes - 3.41 MB

Books and Blockchain Publishing

July 29, 2018 10:55 - 43 minutes - 39.5 MB

Today's conversation is with Josef Marc. Josef is the CEO and co-founder of Publica. Publica is probably one of my favourite blockchain concepts (am planning to try it out soon!). That is because it includes all the areas of my interests all in one place: writing and self publishing, blockchain, ICOs, crypto and reading. How cool is that? In this episode we speak about Josef's journey and the Publica platform. You will get the details of what is it and how it works and why should you try it ...

Lingerie and Crypto

June 28, 2018 20:17 - 41 minutes - 38.3 MB

Talk with Bitcoin Maximalist from 99 Bitcoins

June 18, 2018 20:45 - 45 minutes - 41.8 MB

Today I speak to Ofir Beigel. Ofir is from Israel and he is the founder of 99 Bitcoins. Since he started  99 Bitcoins in 2013 it has grown immensely and today we are helping more than 1.4 million new Bitcoiners each month.

Love for Crypto

April 25, 2018 22:48 - 37 minutes - 34.2 MB

Scott is one of the most passionate crypto lovers I have met so far. Hope you'll like our conversation. Join our Telegram chats here.  

Fiction and Crypto

April 09, 2018 10:06 - 41 minutes - 33.6 MB

Back story Initially, this was a Facebook live that I did in summer 2017. This is my conversation with Eric Vance Walton. Eric is a fiction author. Like many authors he was happy to when Amazon came along with its Kindle Direct Publishing program and he took the self-publishing route. At first Eric's biggest best social media was Facebook where he had set up his author page. Then, as it always happens Facebook decided to change its algorithm yet again and as a result Eric was forced to p...

Bad Crypto Talk

March 26, 2018 20:10 - 35 minutes - 29 MB

It took a while before we finally found the right time for this podcast, but eventually, we made it.  The Bad Crypto Podcast guys - Joel and Travis and I recorded this episode live on Facebook. 

Crypto Trading Should Be Fun!

March 06, 2018 01:12 - 35 minutes - 32.7 MB

The Full Time Crypto Curious

February 12, 2018 00:10 - 40 minutes - 32.9 MB

To join our discussions and share your views - make sure you become part of our telegram community by clicking here! Today I am talking to Jacob Papageorgiou. He works at the London Block Exchange as head of education in the crypto academy. In this episode we speak about: how did Jacob got into crypto (this one is an unusual story how is he reducing the risk of his crypto investments portfolio Jacob's biggest mistake how Jacob deals with emotions while investing crypto communities...

Crypto Musings

January 22, 2018 22:03 - 37 minutes - 30 MB

To join our discussions and share your views - make sure you become part of our telegram community by clicking here!   Today I am speaking to Aymard Dudok de Wit. He is one of the first people from the crypto space that I have met. Aymard has a masters degree in Social Entrepreneurship, is a previous startup scaling consultant across Europe and co-founder of Serendipia’s social innovation camps. He is now an advisor to Serendipia’s upcoming ICO, managing partner at Esoteric Capital, advisor ...

Blockchain Project and Token Sale - Zero Sum

January 13, 2018 22:31 - 39 minutes - 31.4 MB

Join our discussions and share your views - make sure you become part of the Crypto Talks telegram community! Today I talk to Zero Sum's co-founder and CEO Lawrence D. Richardson II. Lawrence started out with Bitcoin building a miner back in 2012. He has traded precious metals at a T1 Bank in NYC.  Now he is involved full time at Zero Sum. So what is a Zero Sum? ZeroSum was born out of the belief that there are great traders out there. We just need to find them. It is a ground breaking...

Newbie Stupid Crypto Mistakes

January 03, 2018 23:41 - 19 minutes - 18 MB

To join our discussions and share your views - make sure you become part of our telegram community at http://www.anialexander.com/telegram "People learn from their mistakes, but smart one learn from other people's mistakes". That is why I have recorded this episode - to share the mistakes I've made and the lessons I've learned the hard way - so you can avoid those.  

What the Hell is Steemit?

December 26, 2017 22:48 - 46 minutes - 43 MB

 Steemit is probably the easiest way to earn crypto without investing money or mining it. That is why, although this interview with Andrew Levine, who is from Steemit was recorded half a year ago, I think it is very relevant to Crypto Talks and  it's a platform that you need to know about! To join our discussions and share your views - make sure you become part of our telegram community by clicking here! What is Steemit? It's a combination of Reddit and Medium. Steemit is a content sha...

Crypto Talks meets Crypto Cousins

December 17, 2017 23:45 - 50 minutes - 46.7 MB

Today I talk to Gary Leland. He is the founder of Podcast Movement, the co-host of the Crypto Cousins podcast and someone, who like me is fascinated by the crypto world. Being relatively new in the space, we discuss our experiences and view on bitcoin, blockchain and how to learn about those. To join our discussions and share your views - make sure you become part of our telegram community by clicking here!

From Blockchain to Crypto Kitties

December 11, 2017 11:59 - 51 minutes - 41.6 MB

Many people ask me "how do you manage to get all those known guests on your show?". The thing is - there is no one generic answer. Each guest has his own back story of how we connected. In this case, it's been a completely cold call. I asked a friend who's been into crypto since a long time who he follows and who are credible and reputable names that I should interview. My friend gave me 5 names. Jake Burkhard was among them. The first thing I did was look for common friends so I could b...

Discussing Cryptocurrency Trading

December 04, 2017 23:53 - 43 minutes - 40 MB

If you'd like to join my newborn community on Telegram - here it is!

What to expect from Crypto Talks

November 26, 2017 21:19 - 3 minutes - 5.49 MB

First of all I would like to thank you for taking the time to check out the Crypto Talks podcast. These days time and attention are very valuable and I truly appreciate that I’ve got yours now. I wanted to record this short intro to make clear what Crypto Talks is going to be about (apart of the obvious crypto part, that is). I came up with the concept and the name for this podcast more than half a year ago. Back then I did not have bitcoin and blockchain related subjects all over my F...

How Do I Spend Crypto?

November 19, 2017 00:48 - 48 minutes - 44.2 MB

In this thought-provoking conversation, we talk about blockchain, cryptocurrencies and the exciting times for TenX. Join the community of crypto enthusiasts and podcast listeners on Telegram.

What Does It Take to Build and Grow Engaged Audience

October 06, 2016 18:45 - 40 minutes - 24.5 MB

Today I talk with Marc Mawhinney. Marc is "The Coach for Coaches", host of the podcast "Natural Born Coaches", and passionate about helping coaches achieve success. In this interview we discuss about: how Marc grew his audience and business how to pick a niche how much content you should give out for free how ti differentiate from others who offer similar services how to grow engaged Facebook group how did Marc create his brand podcasting and what it can bring to your business ...

Brutal Truth About Audience Building

September 29, 2016 17:31 - 8 minutes - 6.04 MB

Today I want to talk to you about something that you may not like to hear. Many people prefer not to tell you this. Many people prefer to pretend this is not the case. But I need to tell you this anyway. So you are able to look at things realistically. So you avoid being disappointed because you had unrealistic expectations. Here is the truth   Building an engaged and loyal audience takes time and loads of content creation. Of course all those who advertise the attractive “have quick...

How to Build a Personal Brand and Make Money With a Podcast

September 24, 2016 02:38 - 49 minutes - 29.8 MB

Today I am talking to a good friend Jon Nastor. Jon is not only a proud dad, husband but he is also an online entrepreneur who loves creating, marketing and selling cool things online. His Hack The Entrepreneur podcast is a show which reveals the fears, habits, and inner-battles behind big name entrepreneurs and those on the path to success. The podcast was launched with the initial plan of having 30 cool conversations but later became on of the most popular business podcasts which has alrea...

So Where Do I Start

September 12, 2016 16:41 - 8 minutes - 6.18 MB

Today I’d like to talk to you about something that comes up quite often. These days I am being approached by people who, just like me few years ago are starting from scratch. No one knows them yet, they have not produced anything yet and they want to start but don’t know from where and how. And I can totally understand why they are confused. These days there is so much information on the internet. There are already many courses, podcasts, books, videos, tutorials and new ones are emergi...

How Good is Your Website?

August 25, 2016 20:32 - 32 minutes - 20 MB

My guest is Joel Hughes and today we talk about websites. In this interview we cover: how to make sure that your website differentiates from other websites elements that demonstrate your brand what makes a good website website design elements that help with conversion how to use your website to connect to your audience how to make a good web developer brief what is an ideal website

Branding, being known and audience engagement

August 20, 2016 02:55 - 41 minutes - 25 MB

Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. In this interview we talk about rebranding vs branding from scratch the importance of being known what to do in order to become known what does being yourself ...

Leaving The Rat Race To Run The Entrepreneur Race

August 13, 2016 01:31 - 9 minutes - 7.07 MB

  As you have probably noticed I have missed my schedule. That has happened only few times over the last 2 years… and in fact that’s exactly what I want to talk to you about in today’s solo episode. So why did I drift away from my schedule and skipped last week? Probably you expect a serious excuse but I am not sure there is any. The thing is… I have been going through lots of internal debate and spend a lot of time thinking about things and as a result I have partly lost my motivation,...

There Are No Rules, There Are No "Best Practices"

July 23, 2016 20:07 - 43 minutes - 26.2 MB

Today me and Peter Ross are talking about producing honest content, not having a niche, and how he engages with his audience. Peter blogged for years without getting any traction, until one day few months ago one of his posts on Medium called Lifestyle Design? Please, Shut the Fuck Up blew up. It went viral and many people (including me) discovered Peter and his content. So basically, Peter got into a position where the audience found him. Join the Brand Architect Club here!

How to get, keep and grow your audience with a podcast

July 15, 2016 17:48 - 50 minutes - 30.3 MB

Today me and Kevin Field will be talking about podcasting, a topic we both are passionate about. Kevin helps develop your podcast and get, keep and grow your audience.  He has been doing it for years in radio and now passes on his skills to podcasters. His experience has taken him on incredible journeys from recording at Buckingham Palace to creating content in prisons. In this interview we talk about how to choose the topics that your podcast audience will be interested in creating you...

How to Grow Your Audience with Livestreaming

July 14, 2016 03:59 - 45 minutes - 27.3 MB

My Guest Today I am interviewing Katya Varbanova (Livestream Katya). Katya is livestream strategist and the founder of the Peri 10k. Peri 10k is an exclusive mastermind of livestreamers. In this interview we talk about how did Katya start her community how to start livestreaming if you don't feel comfortable about it the difference between video and livestreaming which livestreaming platform is the best if you want to build your audience from scratch personality type vs livestr...

How to Grow Your Audience with Youtube Videos

July 06, 2016 23:26 - 54 minutes - 32.4 MB

Today I speak to Brian G. Johnson, I'm a serial entrepreneur, #1 bestselling author, engaging speaker, product developer, poodle wrangler and an all around good guy. The one quote that stood out for me and that I truly loved was: Different is superpower! In this interview we talk about what role does one's personality play in branding and the content one creates how to stand out from the crowd how to make people come back to your content why Youtube videos will never become old  

Thought Provoked by New Media Europe

June 28, 2016 19:18 - 9 minutes - 6.64 MB

I hope that you and your audience are doing well and the week has been productive and positive so far. Mine is not as productive as I wanted it to be, but on other hand we all deserve a break once in a while, right? In the previous episode I promised to share with you my thoughts and experiences provoked by the New Media Europe. For those who don’t know - and probably many of you don’t since it is not in the US - New Media Europe is a conference for people focused on growth. This is...

How to Get Noticed on Social Media

June 25, 2016 21:48 - 32 minutes - 38.7 MB

Today my guest is Laura Roeder. Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she's been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White Houseabout the value of entrepreneurship. Laura has spoken at numerous influential indus...

How to Win Journalist's Attention

June 13, 2016 18:45 - 41 minutes - 25.3 MB

Hey everyone! How do you like the new podcast name?  As you see the changes I am making are becoming real now. But there are things that do not change and it’s still me - Ani Alexander :) Those of you who have missed the news can check out episode 156 where I spoke to you about the evolution of the Write to be Read podcast and why it will be turning into something else - hopefully something as exciting as what we had or even better. If you need more details, please check out episode 156...

How to gain confidence and succeed

May 20, 2016 15:47 - 38 minutes - 44.2 MB

Please check out the new online community I created few days ago and join the awesome members and me.   Today my guest is Kim Somers Egelsee. She helps men and women find their passion and purpose, develop and design it, forget the fear and move forward with positive communication, action, confidence and success. She does this through coaching, speaking, mentoring and consulting. Kim is the #1 best selling author of “Getting Your Life to a Ten +”  

Wind of Changes

May 11, 2016 21:32 - 13 minutes - 8.51 MB

This episode is gonna be very different from what you’re used to. In fact I have to be honest and say that this particular episode was the hardest to record… well maybe apart from the very first episode of course… I aired the very first episode of the write to be read podcast on July 1 2014 - almost two years ago. And it has been very exciting, bumpy and rewarding journey since then. For me launching a podcast was an experiment. Apart from the fact that I really wanted to help writers, ...

The 2-Step Marketing System That ALWAYS Works

May 03, 2016 17:14 - 43 minutes - 25.4 MB

Today I interview Mark Messick. Mark is 16years-old. He is a bestselling author. He has written and publisheddozens of books, sold tens of thousands of copies, and make $4,000a month from my royalties. You can check out his course the Book Sales Doctorhere.

How to Make Sure Editing is Not a Painful Process

April 26, 2016 22:00 - 40 minutes - 23.9 MB

 Andrew Lowe is an author and book editor from the North of England. His writing has been published in several magazines and newspapers, including The Guardian, The Sunday Times and Men’s Health, and he’s worked in creative and digital roles with GQ, Vogue, Wired and Total Film. He writes psychological thrillers – novels and short stories. His latest novel, The Ghost, is the story of a troubled film critic who finds himself menaced by the victim of a childhood prank. When he’s not working...

London Book Fair 2016

April 19, 2016 17:53 - 12 minutes - 7.75 MB

The past few days I spent at the London Book Fair. I was there for the first time and had no idea what to expect. Overall it was a really nice experience and I finally met few people I had interviewed before, so it was super cool. It was nice to meet in person Mark Dawson, Joanna Penn, Ricardo Fayet from Reedsy and Dan Wood from Draft2Digital. And of course I met new people and as a result you will be having new interviews with very interesting guests coming up, so if you haven’t done so...

How to Write 19 Books Before You Turn 25

April 19, 2016 17:45 - 34 minutes - 20.1 MB

Today I talk to Sommer Nectarhoff. Sommer is a twenty-four year old writer from Chicago. He’s the author of nineteen books and counting, and though he’s written everything from poetry to literary fiction he’s currently couched in the swords and shields of fantasy. You can get more details about Sommer following the links below: His website His Twitter His Instagram

Read to Lead (Professional Reader's Perspective)

April 19, 2016 17:36 - 40 minutes - 23.6 MB

Today I decided to go to the other side and get reader’s perspective on things we writers are curious about. And who else could be a better person to talk to than a professional writer who partly makes money by reading books, right? Well it happened so that I knew someone like that and I’m happy to share with you our talk. Jeff Brown is my guest today. He is a podcaster, mentor and speaker. His goal is to help people bridge the gap between intentionality and implementation. He does this by...

Guests

Pat Flynn
2 Episodes
Stephen King
1 Episode

Twitter Mentions

@ron_holland 1 Episode
@jillmsanders 1 Episode
@dannyiny 1 Episode
@nectarhoff 1 Episode
@ianmaxijackson 1 Episode
@kseniaanske 1 Episode
@tobydownton 1 Episode