Episode 10: Can Higher Ed Be Sold ‘Carvana Style’? Assessing Digital Impact in Enrollment and Marketing

CRMprov

English - November 08, 2021 09:30 - 43 minutes - 39.9 MB - ★★★★★ - 1 rating
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Previous Episode: Episode 9: Are CRM Vendors Failing The Higher Ed Industry?

Next Episode: Episode 11: Hard Right Turn — Handling Those Pesky Mid-Stream Decisions During CRM Implementation

By nature, we often think of change and transformation leading to higher levels of complexity. This makes sense, as we all enjoy stability, routine, and sameness. Our guest this week, Shannon Zattola, VP of Enrollment Management and Marketing at Ursinus College, says this in our interview: “If you’re not changing, you’re dead in the water.” In fact, the past 24 months have been a test kitchen for higher ed trying, testing, changing, and responding.

During this week’s show, we discuss how the historic roles within the admissions and marketing offices are changing. Some of the recent transitions have been temporary and related to COVID-19. But others have come about because of changes in the ways our customers are consuming content and the availability of resources for today’s prospects and influencers. Your CRM should play a key role in determining if your institution is successful in making necessary transitions.

There’s never a dull moment in this episode, when Mickey and Jamie chat with a seasoned enrollment leader who has done a ton of testing but is now moving to streamlining an enrollment and marketing process. (And that process that might NOT need or have room for traditional roles often found in enrollment management.)

Learn more about this episode and about our sponsors in our show notes.