Jon Prosser: Secrets of the YouTube Algorithm & Brand Deals

On episode 5 (part 2 of 2) of Creator Case Study, I talk to Jon Prosser (Front Page Tech) about long form content hurting your channel, theories of youtube video distribution, how he went full time at 20,000 subscribers, how to develop advertising infrastructures, and a lot more.

LESSONS:
1. RESPECT YOUR AUDIENCE!!!
2. Don’t fall 100% into the audience’s expectations
3. The algorithm learns from viewer behavior
4. Get the audience invested in you
5. When getting brand deals offer the brands value
6. Understand creating content is gonna be hard

Subscribe to Front Page Tech: https://www.youtube.com/user/FrontPageTech
Follow Jon Prosser on Twitter: https://www.twitter.com/Jon_Prosser
Where to find Jon’s Sclusi: http://www.fptlabs.com

xx:xx - Intro
01:02 - What did you find about long form content hurting your channel?
06:18 - Theory about YouTube providing you a distribution allowance
17:06 - How do you have such an insane conversion rates (i.e. 55,000 podcast downloads)
24:04 - Getting your audience invested in you instead of the content
26:54 - How are videos distributed on youtube!?
32:42 - How did you go full time at 20,000 subscribers?
40:09 - How do you suggest small creators developing an advertising infrastructure?
43:51 - What are your opinions on tech reviewers developing relationships with brands?
47:02 - Who should be advertising on your videos?
49:50 - What advice do you have for a new creator?
51:27 - Audio Rig Rundown
55:16 - Plugs & Exclusives Announcements from JON!
59:14 - Outro
01:00:12 - Wrap Up / Lessons

Follow Bandrew on Twitter: https://www.twitter.com/BandrewSays
Check out Bandrew’s Projects: https://www.bandrewscott.com
Find the Video version of the Podcast: http://www.creatorcasestudy.com