448: Jay Acunzo - Break the Wheel

One of the biggest challenges creatives face is the onslaught of advice. So many of us are running around chasing our tails because there is so much information available. Best practices can feel like spokes on a wheel that are endlessly turning, and it can be difficult to break the cycle.

You can’t shut off advice in today’s world, but you need a filter of discernment. Figure out what works for you in your unique context. You can do this by listening, being open, and looking outside of your industry. Instead of acting like an expert, you need to act like an investigator and figure out how to ask the right questions.

To get a better handle on the concept of “breaking the wheel,” I’ve brought on author, speaker and entrepreneur Jay Acunzo. Jay is waging war against conventional thinking. He is a globally touring keynote speaker, author of the book, Break the Wheel, and the founder of Unthinkable Media, which creates documentary series with B2B brands. Previously, Jay was a digital media strategist at Google, Head of Content at HubSpot, and Vice President of Brand and Community at the venture capital firm NextView.

Jay's work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Forbes, and more. Today, he delivers speeches and hosts shows telling stories about people who break free of stale approaches and average results to do their best work. 

To learn what it means to vet the possibilities and be open to knowledge outside your wheelhouse, download this episode now.

THE CHIP WARRIOR  

“Vet the possibilities.” -Jay Acunzo

Highlights - Finding best practices isn’t the goal. Finding the best approach for you is. Shift the way you view advice. You’re not getting answers, you’re getting possibilities. A visionary doesn’t see the future. They just see the present more clearly. The theme of “openness” is key to honing your intuition. The signal of someone who vets possibilities well is that it looks crazy from the outside looking in. Noise isn’t the problem- sameness is. Perform an extraction. Find something you like and make it your own. “I’d rather be vaguely right than precisely wrong.” - John Maynard Keynes You have to be ready to constantly course-correct. Instead of preparing to start, start. Our job isn’t to be creative, it’s to create.

Guest Contact -

Jay’s Website Jay's Twitter Jay’s Book: Break the Wheel  Jay’s Podcast: Unthinkable  Jay’s Youtube Channel Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Mentions - Calvin and Hobbes Comics Merriam Webster Dictionary on Twitter Death Wish Coffee Tim Urban’s Blog: Wait, But Why? Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn