The Self-Employed Life
942 episodes - English - Latest episode: 16 days ago - ★★★★★ - 174 ratingsThe Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success.
A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.
We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal.
Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.
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Episodes
937: Coaching Break – Legacy: A Connection to the Past, Future, and Your Customers
April 03, 2024 09:00 - 18 minutes - 20.7 MBIf you're anything like me, maybe you've thought about legacy as what you leave behind. Sure, it is that. But legacy is also your link to the future of your business and perhaps more importantly, it's the connection to your business that your customers want to feel today. In this episode, I explain the importance of legacy for your business and share four key points about legacy. Don't overlook the importance of legacy. It's about way more than the past. Contact Jeffrey – Take the Self-Dou...
936: Pat Flynn - Creating a Community of Superfans
March 27, 2024 09:00 - 40 minutes - 46.6 MBIn this episode of The Self-Employed Life, I had the pleasure of interviewing the renowned entrepreneur, Pat Flynn. Pat shares his insights on community building from both sides - a community that follows you and a community you gather. Pat's journey as an entrepreneur, father, husband, and content creator has been nothing short of inspiring. Pat emphasizes the importance of being genuinely curious as an entrepreneur, highlighting the significance of asking the right questions and understan...
935: Coaching Break – Beware of Mindset Gaps
March 20, 2024 10:00 - 14 minutes - 33.7 MBInadvertently, we can often create mindset gaps that are holding us back without realizing it. These gaps are subtle but oh such a powerful block. These gaps are often similar to the idea, "Do as I say and not as I do." We need to do as we say and more importantly, we need to do as we expect others to do. Otherwise, we create a mindset gap. Contact Jeffrey – Take the Self-Doubt Survey Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you ...
934: Paul Cuneo – Navigating Your Hero's Journey
March 13, 2024 10:00 - 54 minutes - 126 MBI have been receiving coaching for 25 years, and I can honestly say that the coaching I received from today’s guest has been the most powerful and life-changing I have ever received. Today I’m speaking with Paul Cuneo, the creator of the Hero's Journey Odyssey Experience. Paul's insights into the Hero's Journey and its application to personal and professional growth have reshaped my understanding of authenticity and identity. Through our conversation, we explore the transformative nature of...
933: Coaching Break – Fighting Off Feelings of Discouragement
March 06, 2024 11:00 - 20 minutes - 47.1 MBIt's impossible to run your own business and try to do big things in life without feeling discouraged at times. Maybe you're feeling that way now, as it appears many people are. Here are some inspiring and practical tips I offer my coaching clients on how to fight off feelings of discouragement. Contact Jeffrey – Take the Self-Doubt Survey Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Self-Employed Business Institute ...
932: Andy Guttormsen – Crafting a Community for your Business
February 28, 2024 11:00 - 45 minutes - 103 MBIf you're aspiring to build a community for your business, join me and Andy Guttormsen, co-founder and CRO at Circle, as we delve into the latest trends in community building. Andy sheds light on the shift from one-to-many experiences to connecting individuals within an audience, emphasizing the importance of fostering community alongside content creation. We discuss success metrics, signature gatherings, and the vital role of engagement in creating vibrant and supportive ecosystems. Liste...
931: Coaching Break – The Challenge of Being Chosen
February 21, 2024 11:00 - 14 minutes - 33.1 MBIn business, we don't want to searchable or even to just stand out. We want to be chosen. That's what puts money in the bank. However, it is harder than ever to be chosen. Find out why, what you can do about it and why it's actually a good thing. Contact Jeffrey – Take the Self-Doubt Survey Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You'...
930: Jon Ostenson – The Benefits of Franchise Ownership
February 14, 2024 11:00 - 38 minutes - 61.7 MBIn over 900 episodes spanning nine and a half years, we've covered an array of topics, but there's one conversation we've never explored—owning a franchise. In this episode, I speak to Jon Ostenson, CEO of FranBridge Consulting, about the unconventional world of franchising. We discuss the financial aspects, covering the typical investment range, franchise fees, and startup costs, shedding light on the diverse opportunities within this sector. Jon shares insights on marketing, royalty fees,...
929: Coaching Break – How To Create an Unbreakable Bond Level of Service
February 07, 2024 11:00 - 16 minutes - 37.3 MBCustomer service is one of the most talked about topics in business. But as small business owners, we are held to a higher standard if we want to stand out. In this episode I share a strategy to create an unbreakable bond level of service where your customers will feel so seen, heard, and understood that they would never leave your business. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valu...
928: Jim Vaselopulos – The Wisdom of Clarity
January 31, 2024 11:00 - 44 minutes - 72 MBI’ve always said that clarity is something everyone needs, and yet it is the hardest thing to sell, because, ironically, its outcomes and benefits aren't always immediately clear. In today’s episode, I chat with Jim Vaselopulos about the pivotal role of clarity in business success, exploring how it enables us to work smarter, not harder. Jim, a seasoned business advisor and author, shares actionable insights on overcoming common challenges by focusing on clarity as a guiding principle. We ...
927: Regina Lawless – The Secret to a MeaningFULL Life
January 24, 2024 11:00 - 45 minutes - 72.2 MBI'm going to pose a question to you, but before you respond, I want you to consider your answer carefully – your answer to this question may be different today than it would have been a few years ago. The question: what does success mean to you? Today, I ask this question to Regina Lawless, seasoned guide for high-achieving women seeking purpose beyond their paycheck. As Regina recounts her journey of redefining success following the sudden loss of her husband, we explore the impact of grief...
926: Coaching Break – Two Tips to Kickstart Your Business Growth
January 17, 2024 11:00 - 17 minutes - 40.3 MBI love to share a good story and this is a story I have never shared in a big scale public way. The story offers two great, easy, and actionable business ideas that you can apply right away to kickstart your business growth. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Self-Employed Business Institute You know you're really good at what you do. You're...
925: Ronak Sheth – LIT Videobooks: The Future of Books
January 10, 2024 11:00 - 40 minutes - 65.2 MBIn this episode, I'm thrilled to announce that "The Self-Employed Life," the book inspired by this podcast, is now available as a video book by LIT Videobooks. Joining me is Ronak Sheth, the CEO and founder of LIT Videobooks, who explains their platform's innovative approach—turning bestselling business books into engaging video books under an hour. We dive into the challenges of condensing content, the success criteria for author partnerships, and insights from a year of operation, highlig...
924: Coaching Break – Two Tips for a Great New Year
January 03, 2024 11:00 - 16 minutes - 36.7 MBAs we embark on a New Year I wanted to offer you my top two tips to make 2024 a great year for you--trust and authentic expression. Find out how both of these tips will help you to keep going even through challenges you may face in the upcoming year and how to draw people towards you, making it a terrific marketing tip as well. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources...
923: Carlos Alvarenga – The Rules of Persuasion: From Aristotle to AI
December 27, 2023 11:00 - 48 minutes - 110 MBPersuasion is the subject of today's episode. Before you tune into my conversation with independent researcher Carlos Alvarenga, take a moment to reflect on your immediate reaction to this word. Carlos and I explore the power of character and origin in influencing others, drawing insights from Aristotle. Carlos also shares the pivotal role of emotion in persuasion, emphasizing its synergy with character and argument. We discuss the chemistry of persuasion, its reframing as creating chemistr...
922: Alan Stein, Jr. – Sustain Your Game: Overcoming Burnout in Self-Employment
December 20, 2023 11:00 - 45 minutes - 72.1 MBAs business owners, our intention is to stay in business for the long term. So, what's the key to enduring success over the long haul? My guest today, Alan Stein, Jr., suggests it involves applying fundamental principles of success, navigating stress, overcoming stagnation, and defeating burnout. Alan shares valuable insights from his book Sustain Your Game, drawing parallels between sports seasons and managing business cycles. Tune in to this conversation to learn the importance of knowin...
921: John R. Miles – Passion Struck: Aligning Intention with Action
December 13, 2023 11:00 - 48 minutes - 77.8 MBI truly believe that self-employed business owners are some of the most passion driven people you'll ever meet. We have to be to take the road less traveled and face all the challenges that come with self-employment. But what’s the difference between being passion-driven and being passion-struck? Today I sit down with personal growth expert John R. Miles, to discuss the distinction between these two concepts, and to dive into the importance of aligning intentional action with intrinsic motiv...
920: Coaching Break – The Most Important End-of-Year Metric
December 06, 2023 11:00 - 18 minutes - 30.2 MBAlong with closing out your books and tallying up your sales, I highly recommend you add this metric to your end of year data. Not going to share what it is, you have to listen to the podcast! But I will add that it will also help you make sure your entire business is operating as it should. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Self-Employed B...
919: Heidi Gardner – Transform Your Business with Smarter Collaboration
November 29, 2023 11:00 - 51 minutes - 82.5 MBIf you're a regular listener to this show or have read my book, Lingo, you're well aware of the importance I place on the energy of words in marketing and the impact of the words we say to ourselves. In today's discussion with Dr. Heidi Gardner, we're talking about one word that, in my belief, has the potential to reshape the landscape of business — collaboration. Heidi and I dive deep into the intricacies of collaboration, exploring everything from the science of loneliness among entrepren...
918: Coaching Break – What Does The World Need Next?
November 22, 2023 11:00 - 16 minutes - 26.4 MBFind out how this question, "What does the world need next?" can be one of the most important questions you can ask yourself in your business. It's a question that I credit for much of my success and how I best support my coaching clients today. I'd love to see you incorporate this into your business! Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Self-...
917: Jane Frankel – Intentional Thinking for Lasting Success
November 15, 2023 11:00 - 42 minutes - 68.7 MBIntention. Often spoken about, especially amongst more introspective and passion-driven business owners such as us, but how many of us really understand how intentions work? Today, I'm speaking with author and educator Jane Frankel to take a look at what lies underneath intentions. Jane shares key insights from her book, The Intentional Mindset, highlighting the profound impact of mindset on decision-making and success. We discuss the collaborative power of groups, the importance of underst...
916: John Bates – Being TED-Worthy: Insights from a Communication Expert
November 08, 2023 11:00 - 52 minutes - 84.6 MBI've always said that my journey to TEDx was more impactful than actually giving the talk itself; it was a journey in clarity and effective communication. I had to get across big ideas in only 12 minutes. Today I'm joined by John Bates, a TED talk expert who explores the neurobiological principles of communication. Together, we unravel the secrets behind creating engaging, emotionally resonant speeches, and offer practical advice on connecting with your audience and embracing the fear that...
915: Tom Morgan – What Nobody Tells You About Midlife
November 01, 2023 10:00 - 49 minutes - 114 MBMidlife is hard. I've often asked myself why no one's addressing this. Society paints a picture of coasting on easy street at this point, but the reality is far from it. Today I'm speaking to Tom Morgan about his groundbreaking article "What Nobody Tells You." Tom dives deep into the unspoken struggles of this transformative phase, offering guidance to self-employed entrepreneurs on finding profound meaning with patience and trust. Tom's personal journey and the power of curiosity will leav...
914: Coaching Break – The Power of Curiosity Marketing
October 30, 2023 10:00 - 12 minutes - 20.1 MBCreating curiosity as a way to get people to step closer to you and your business may be one of the most underrated forms of marketing I know of. Yet perhaps one of the most powerful. Creating curiosity is one of the most important strategies in the Hug Marketing system that I teach. Find out about the power of curiosity as a marketing strategy. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! ...
913: Grant Muller – Top Of Heart: Human Connection in Business
October 25, 2023 10:00 - 39 minutes - 63.7 MBAnyone who knows me knows that I love to turn conventional business ideas upside down. The fact is, deviating from the typical business approach often yields superior results for us. Why? Because conventional business is transactional, but we find success in relationship-based business. Today I speak to Grant Muller about the transformative concept of “top of heart.” As a seasoned speaker, author, and certified high-performance coach, Grant breaks down why nurturing authentic, human connect...
912: Coaching Break – Inside Secrets of the Luxury Market
October 23, 2023 10:00 - 16 minutes - 25.8 MBDo you consider your business as serving the luxury market? If you don't, you may need to reconsider when you hear this. If you are serving the luxury market, there are several very important ways you need to think differently, and I share those secrets with you. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Self-Employed Business Institute You know yo...
911: Liz Long – Navigating Shitstorms: Resilience for Business Owners
October 18, 2023 10:00 - 44 minutes - 70.6 MBAs self-employed business owners who put ourselves out there every day, no one knows better than us about the topic of today’s guest’s book. The title, Navigating Shitstorms, perfectly captures the essence of our experiences. Can you relate? In this episode, author Liz Long and I dive deep into the challenges self-employed business owners face, touching on the power of recognizing our heart voice. This conversation provides a personal and honest exploration of how inner dialogues, self-care,...
910: Coaching Break – You Have To Have Hope
October 16, 2023 10:00 - 15 minutes - 24.5 MBWe can work hard. We can trust in our skillset. We can be confident and believe wholeheartedly in ourselves. And we also have to have hope. In this episode, I share a bit from Brant Menswar, author of Black Sheep, when he was a guest speaker in the Self-Employed Business Institute. This is the best perspective I have ever heard about hope. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valu...
909: Jud Brewer – Get Rid of Unwanted Habits
October 11, 2023 10:00 - 49 minutes - 78.8 MBIn my work as a business coach, I often talk about adding good habits, morning practices, daily habits, and such. In this episode, we're going to talk about eliminating unwanted habits that might be keeping you from your full potential. Today, I speak with Dr. Jud Brewer about the fascinating concept of eliminating unwanted habits that can hinder personal and professional growth. Jud sheds light on how habits like anxiety and worry can be viewed as behavioral patterns. We explore the habit l...
908: Brad Pedersen – 10 Business Lessons Learned from Timeless Toys
October 04, 2023 10:00 - 42 minutes - 67.8 MBWhat could be more fun than being in the toy business, right? But, as we'll discover in this episode, this line of work isn't all fun and games. Today I'm joined by Brad Pedersen, who shares his remarkable journey from an expected career path in chiropractic care to an unexpected adventure in the world of toy making. Brad's story is one of resilience and reinvention, as he navigates the challenges of scaling a business too quickly, emphasizing the significance of strategic planning and ...
907: Coaching Break – How To Stand Out and Be Memorable
October 02, 2023 10:00 - 17 minutes - 39.2 MBUsing the next very unique episode as an example, I share a few ideas about how to stand out, open some doors, and how to be memorable. Be sure to follow this episode by listening to the next with Brad Pedersen about his book, Start Up Santa: A Toymaker's Tale of 10 Business Lessons Learned from Timeless Toys. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – ...
906: Marie-Hélène Pelletier – Building Your Resilience Plan
September 27, 2023 10:00 - 45 minutes - 73 MBWhenever I've been asked about the number one characteristic required for success, I've often answered with “resilience.” However, it turns out that resilience isn't quite what I thought it was. In today’s episode, I speak to Dr. Marie-Hélène Pelletier about the fascinating relationship between resilience, mental health, and business success. We delve into the concept of a daily resilience planner, aligning values, the three pillars strategy, and the importance of adaptability. This conversa...
905: Coaching Break – A Simple Solution for Two Common Experiences
September 25, 2023 10:00 - 16 minutes - 19 MBTwo of the most common experiences we have as self-employed business owners are feeling like we're being pulled all over the place and the emotional rollercoaster of it all. Good days, bad days, up hours, down hours. In this episode I share what I believe is the somewhat simple solution to both of these common experiences. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to...
904: Kristina Paider – Live Life Like a Movie: The Hollywood Approach
September 20, 2023 10:00 - 45 minutes - 72.9 MBHave you ever thought that your life was like a movie? Have you had someone suggest you write a book, implying that your life is as dramatic as a novel? What if you could harness that idea as a tool to script the life you genuinely desire? This is the core of the Holllywood Approach by the brilliant Kristina Paider. Kristina and I discuss the art of crafting a one-line structure for your life story, using storytelling techniques and the hero's journey as tools for personal growth and self-di...
903: Ben Guttman – Keep it Simple: Clear Messages in Marketing
September 13, 2023 10:00 - 42 minutes - 97.6 MBLet's keep these show notes simple – because simplicity wins, especially in marketing and messaging. I'm joined by Ben Guttman, marketing entrepreneur and author, as we dive deep into this concept. Ben highlights the challenges of communicating effectively in today's world filled with distractions, emphasizing the need to break through the brain's natural filtering process. We discuss the importance of delivering messages that are noticed, remembered, and understood. Tune in to learn why em...
902: Coaching Break - How To Make The Best Decisions to Invest in Your Business
September 11, 2023 10:00 - 20 minutes - 47.9 MBInvesting in your business growth and your personal development is essential. Whether it's coaching, training or technology, we're always looking at our options. In this episode I provide some practical tips on how to make the best decisions on what to invest in. Having been making such decisions for 40+ years, these are my own practices for making the big decisions. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare vide...
901: Jay Baer – Time Matters: Speed as a Competitive Advantage
September 06, 2023 10:00 - 43 minutes - 69.3 MBSome business owners still cling to the old-fashioned idea that quality takes time or that customers will wait due to the demand. In the past, I built my photography brand on these beliefs. But today, customers expect not just quality, but also something else – speed. Today, I’m joined by customer experience expert Jay Baer. With a strong background in research and renowned brand consulting, Jay explains how speed has become a pivotal factor in today’s business landscape, just as important a...
900: Jann Freed – Redefining Retirement with a Breadcrumb Legacy
August 30, 2023 10:00 - 46 minutes - 73.7 MBI fully support our guest's perspective of retiring the term “retirement;” as Dr. Jann Freed aptly puts it, “We are not retiring from life, but moving on to something else.” In this episode, Jann and I explore the concept of “Breadcrumb Legacy” - a forward-thinking approach to leaving a meaningful impact. We discuss how legacy isn't just something at life's end, but a collection of intentional actions woven into the present. From the influence of Mr. Rogers to the power of silence, we uncove...
899: Coaching Break – Create Systems of Behavior
August 28, 2023 10:00 - 19 minutes - 31.3 MBWhen we talk about systems in business, we are most often referring to processes and technology. However, the best and most important systems you can create are around your behavior. By systemizing your behavior, you are able to move forward more efficiently and consistently and that is the way to grow your business. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help ...
898: Mike McFall – Brewing Success: Advice for Scaling and Growth
August 23, 2023 10:00 - 50 minutes - 80.4 MBHere on “The Self-Employed Life,” we often focus on businesses with under five team members, and even one-person businesses. Consequently, we don't often talk about scaling. However, regardless of your business's current size, I want to provide you with the opportunity to think big – even “Biggby.” Today, I'm joined by Mike McFall as we delve into essential insights from his book Grow, exploring crucial facets of business leadership and growth. Mike's journey of co-founding Biggby Coffee re...
897: Coaching Break – The Fear of Success
August 21, 2023 10:00 - 26 minutes - 41.7 MBObserving my coaching clients and students of the Self-Employed Business Institute, I see far more fear of success than failure. In this episode I break down the fear of success. Why it shows up and what to do about it. It's important the fears associated with success not be thrown into one big bucket. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Sel...
896: Noah St. John – More than Money: The Path to a Seven-Figure Lifestyle
August 16, 2023 10:00 - 41 minutes - 66.8 MBIf you're like most people, when you hear the term “seven figures,” you probably immediately think of money. There's nothing wrong with that, except we don't hear as much about the holistic approach it takes to get there. This approach goes way beyond the hustle and focusing on the seven digits of money. In this episode, you're going to hear some of the most practical, down-to-earth, learned-from-real-life experience advice I've heard about not just a seven-figure income, but a seven-figure...
895: Matt Treacey – Email Marketing Inspired by Nature
August 09, 2023 10:00 - 46 minutes - 74.7 MBI recently learned a new term called biomimicry, which is mimicking what we observe in nature and applying it elsewhere – such as in business. This concept aligns with my self-employed ecosystem approach and encourages viewing business as a natural ecosystem. In this episode, I have a fascinating conversation with Matt Treacey, who draws insightful analogies between ecological systems and email marketing. We delve into engagement strategies, including a five-stage awareness approach, to enco...
894: Coaching Break – A State of Being Better Than In The Zone or In Flow
August 07, 2023 10:00 - 15 minutes - 24.4 MBWe often think of being in the zone or being in flow as optimal states. While those are certainly great states to be in, I'd like to suggest an even better state of being: one with endless opportunities and creativity, where you can turn anything into something. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Self-Employed Business Institute You know you...
893: Cassie Petrey – Building Your Brand Image Like a Celebrity
August 02, 2023 10:00 - 43 minutes - 98.5 MBI've often said that recognition is a strategy, not a destination. Few of us want to be stars or celebrities, but smart marketers today understand that recognition is a strategy to build your brand and business. So, how can you leverage social media to build your brand image like a celebrity? Let's find out from someone who's been behind the scenes of some of the most iconic artists’ social media marketing. Today I'm joined by Cassie Petrey to discuss the importance of recognition in buildin...
892: Coaching Break – Entrepreneurs and Intuition
July 31, 2023 10:00 - 13 minutes - 22.4 MBSometimes we know we're special and sometimes we feel like the odd ones in a crazy world. In this episode, I share some scientific PROOF that you are special! Specifically that you, as an entrepreneur, actually do have better intuition than most people! Very cool research by HeartMath Institute. You can read the entire research here. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable r...
891: Caleb O’Dowd – Creating Offers That Are Hard to Refuse: Multi-Channel Marketing
July 26, 2023 10:00 - 50 minutes - 81.6 MBGenerally speaking, the listeners of my show – my coaching clients, and the students of the Self-Employed Business Institute – tend to be pretty gentle marketers. They are driven by purpose, heart-centered, and doing business with a soul. However, they may be too passive in their marketing. To improve their marketing, it's important to advocate for themselves more. In today’s conversation with Caleb O’Dowd, we discuss the importance of multi-channel marketing and reaching audiences through v...
890: Coaching Break – Ever Wonder If This Time Will Really Be Different?
July 24, 2023 10:00 - 12 minutes - 29.3 MBIn our attempts to reinvent ourselves, reposition our messaging, or work through the next iteration of our businesses, we can have moments of doubt and wonder, "Will this time really be any different?" I share a couple of tools to help you gain confidence that this time can be different. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – The Self-Employed Busin...
889: Joey Coleman – Navigating the Mindset of an Employer
July 19, 2023 10:00 - 51 minutes - 81.9 MBOne of the things we self-employed business owners are often unprepared for is being an employer. The independent attributes that make us, us, and the freedom we seek running our own businesses can often mean being an employer doesn't come naturally. We may have never even thought about being an employer when we started our business – that was my case, and it was a big surprise when it came along. Today I speak with acclaimed author, Joey Coleman about the mindset required to navigate the co...
888: Coaching Break – Less Obvious Lessons Learned From Big Companies
July 17, 2023 10:00 - 18 minutes - 30.1 MBWhat we, as small businesses, can learn from big companies has nothing to do with mimicking them in any way. But what is important to observe and learn is how they are affecting consumer behavior. Rest assured, they are. And the change of behavior they are creating is also affecting your business in ways that may be less obvious. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and please share! Valuable resou...