147: Jackie Huba - Business Lessons from Lady Gaga

You better believe it! Lady GaGa knows how to build customer
loyalty with values and meaning. Beyond her exceptional ability to
stand up and stand out, Lady GaGa gets how to step way outside of
what is to create something new and exciting consistently. Today
we’re talking about how Lady Gag turns followers into fanatics.

Jackie Huba is a keynote speaker and the author of three books
on customer loyalty: Monster Loyalty: How Lady Gaga Turns Followers
into Fanatics, Creating Customer Evangelists: How Loyal Customers
Become a Volunteer Sales Force and Citizen Marketers: When People
are the Message.

Jackie is a Forbes.com contributor, writing about customer
loyalty and word of mouth marketing. A TEDx speaker, who's work is
featured in the Wall Street Journal, the New York Times,
BusinessWeek, and Advertising Age. She is an 11-year veteran of
IBM, resides in Austin, Texas and as you'll hear an exceptional
communicator.

Highlights -

Leading with values

Building customer loyalty

The 80/20 rule reinterpreted

Inspiring your marketing creativity

Making your customers feel like rock stars

Resources -

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number 33444 to unleash your creative thinking to propel your
business forward.

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Guest Contact -

Website: http://jackiehuba.com/

Twitter: https://twitter.com/jackiehuba

Facebook: https://www.facebook.com/JackieHubaAuthor/

LinkedIn: https://www.linkedin.com/in/jackiehuba

Books: Monster Loyalty:

How Lady Gaga Turns Followers into Fanatics
http://amzn.to/1Vwtl3J

Creating Customer Evangelists: How Loyal Customers Become a
Volunteer Salesforce http://amzn.to/1VU99Zu

Citizen Marketers: When People Are the Message by Jackie Huba,
Ben McConnell

http://amzn.to/1MSN3UF

Mentions -

Poke the Box: When Was the Last Time You Did Something for the
First Time? http://amzn.to/1WlD8Zb Seth Godin

Steelers Fan Club of Austin
https://www.facebook.com/SteelersAustin/

Taylor Swift http://taylorswift.com/

Maker's Mark https://www.makersmark.com/

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Lady Trinity Warrior

Quote - “Today obscurity is the enemy.”