TV Vs Digital Media, Working Creatively With Producers, And The Three Essentials Of The Digital Age

Reed Shelly is a Marketing and Operations Executive with a proven track record driving start-up, mid-sized and mature organizations to new levels of revenues, profits, and market share with his own company called Brand X Consulting, which is a full-service marketing and operations consultancy for small, medium and early-stage companies. Reed also worked as an executive and writer in the TV and animation industry and was a writer on shows like Teenage Mutant Turtles, Sonic and Hedgehog, and Captain Planet.

We talk about his transition from traditional broadcast TV media to digital content and how his experience creating a consistent stream of content for TV or feeding the monster, helped him manage digital content creation for clients; developing the ability to recognize a good idea, create a consistent structure, and produce it in a consistent fashion on a continual clock to get things done on a high-level for business and creative projects; why it's vital to be a friendly and competent creative when working with teams because producers want to work with people who are talented and also nice to work with; and why it's important for brands to have good content, great stories and messaging, and also data-driven decision-making and strategic media buying to grow during the digital age. 

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