Evolution Of Digital Content And Broadcast Media, The Rise of Tik Tok and Youtube Creators, And Producing Short Form Content For Each Point of The Consumer Journey

Lexi St. John is the VP of Content and Head of Global Networks for QYOU Media, a Gen-Z and Millennial-focused global entertainment brand which includes television networks, original series, and influencer marketing campaigns.  Lexi helped launch and runs QYOU’s television networks in India and Poland, and is now the creative lead for QYOU’s Influencer Marketing agency in the US and heads QYOU Creative Labs with a focus on branded content creation for TikTok.

Lexi began as a television writer and producer, working with companies such as Nickelodeon, Tribeca Film Center, CONAN, and Saturday Night Live, and has also earned an Executive MBA at Pepperdine University’s School of Business

In this episode, we discuss QYOU's strategy for localizing digital content for broadcast in India and how improvements in video quality on Youtube and the increased consumption for social media content has blurred the lines between traditional and digital content; the dynamic relationship between the influencer, digital platform, brand, and audience in determining the success and content of videos; the growing trend of Tik Tok influencer marketing and interactive content with eCommerce and live streaming; how storytelling has changed because of the growing interest in short form over long-form content and how the commodification of attention now encourages creators and brands to create content for specific parts of the consumer journey; and how to train your creative flow by making time to act on your moments of creative inspiration rather than putting it off for business tasks.

Learn more at TheCreativeHaven.com