The Evolution of CPG, Why Marketing is Building a Community, and Balancing Business and Creativity

Kelsey Lawrence is a self-taught photographer and the CEO of Nine Supply, a female-founded and owned team of creative strategists in Austin, Texas.

In this episode, we talk about the evolution of consumer packaged goods and the best practices for marketing when growing brands online, how marketing is similar in all industries since it’s about building and cultivating a community that really cares about your brand and understands what you’re trying to do for the world, her love for photography and how she has to make the tough choice of letting go of highly stylized photos for iPhone pics that get more engagement on social media, the importance of getting inspiration from content outside of your industry to create innovative ideas, and that the best way to run a business as a creative is to establish boundaries and structure to help balance between your creative time and your business development time so you still do what you love but keep your business afloat.

Learn more at TheCreativeHaven.com