Feedback Loops for Successful Campaings, Creating Without Limits, and How Boldness is a Superpower

Fred Joyal is a speaker, author, and business coach, who co-founded the 1-800-DENTIST referral service, which was the largest dental referral business in the country and generated over $1 billion in revenue.  He’s also the author of SUPERBOLD, a book about the systematic approach to developing the superpower of boldness. 

In this episode, we talk about his experience in advertising and TV commercials, and how having a call center allowed him to get instant feedback on his messaging to create successful campaigns; his process of working with a creative team by allowing creatives to pitch their ideas without limits to create innovative commercials that could be tested on the fly; the importance of consistency in branding and messaging when advertising on multiple platforms; how he gets into his flow state by eliminating distractions and being focused on the present moment; and how boldness is an essential attribute and superpower that can be learned and trained to overcome challenges, build confidence, and find success in anything you do.

Learn more at TheCreativeHaven.com