CD043 Diversify your Business with Sonja Sanders

 

Sonja Sanders is the President and Co-Owner of Jewellery by Sanders Inc, a family-run jewelry business that has been serving the needs of jewel enthusiasts since 1982. She is a Gemologist and Master Goldsmith. Sonja is also an Accredited Appraiser which she obtained from the Canadian Jeweller’s Association and serves as an instructor for various appraisal workshops.

 

Sonja joins me today to discuss the ins-and-outs of running a family business centered on jewelry. She shares the history behind the company, how her father inspired her to start the business, and how she has diversified the company into one that customers value and support. She explains the academic and skill requirements needed to start your own jewelry business. Sonja also shares the legacy she wants to leave for her family to remember.

 

 

 

“You have to know what training is out there so that you can keep up with it.” - Sonja Sanders

 

 

 

Today on the Creative Disruption Podcast:

 

How Sonja’s father inspired her to start her business. What it's like to work in a family business. Sonji’s plans for her children and what the future holds for her business. The knowledge and experience needed to manage a jewelry store. The best time to start a jewelry business. When she transitioned from jewelry as a hobby to a business. How she feels about the business right now and how they prevent burnout. How her company overcame disruption in the industry. The one thing she wants to be remembered for.

 

 

 

Connect with Sonja Sanders:

 

Jewellery by Sanders LinkedIn

 

 

 

Subscribe, Connect, Share

Thank you for joining me this week on the Creative Disruption podcast! If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave your honest feedback. Don’t forget to share your favorite episodes with fellow CEOs to help them disrupt the status quo thinking and cement the future of their businesses.