“What it means to have a practice is that you show up tomorrow even if it didn’t work today.”


That is what Seth Godin, entrepreneur, best-selling author, guru, and marketing hall of famer, has to say about The Practice, his methodology on finding your true voice. The Practice is not about making art, writing a book, or working as a manager. It is about being an artist, a writer, and a leader. What is it that separates those who have creative hobbies and those who fully embrace their creativity? It is the work and not the outcome. It is finding and listening to the uninhibited inner genius. It is being generous and it is moving forward without guarantees. And it is about giving yourself the grace and forgiveness to be unsure, to feel like an imposter, and to fail. Because once you start The Practice, it doesn’t become easier, it becomes normal. 


About the Guest:


Seth Godin is an author, entrepreneur and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). 


By focusing on everything from effective marketing and leadership, to the spread of ideas and change, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.


About The Practice:


Seth Godin’s new book launches today, November 3rd, 2020.


This elegant little book will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.


The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.


With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.


Finding Seth Godin: 

Buy his book: The Practice

Website: https://www.sethgodin.com/ 

Blog: https://seths.blog/ 

Twitter: @ThisIsSethsBlog 

Listen to his podcast: Akimbo: A Podcast from Seth Godin

Check out his Akimbo Workshops: https://www.akimbo.com/ 



To inquire about my coaching program opportunity visit https://mentorship.heathermonahan.com/ 


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