In a world of buzzwords and information overload I wanted to help you out with the words that you definitely should know and how to apply them to your business. A few of the words we go over are essentials like ROI, P&L, Conversion Rates, Revenue, Branding and a couple more. I narrowed it down to these words by using these 3 guidelines:

The word is often used whether in social media or in groups of other entrepreneurs The word is essential to how you run your business Your understanding of the word can help you filter/decipher the messages you hear out there in guru land

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