CYLS 086: The Secret to Co - Founder Chemistry with Lindsey Day & Nkrumah Farrar of CRWN Magazine

 About our Guests:

Lindsey Day is an Entrepreneur and Business Consultant passionate about harnessing digital tools to positively shape culture and empower the next generation of leaders, specifically for women and minority communities. In 2009 she founded Made Woman, Intern Queen, Inc, and CRWN magazine; all primarily focused on female empowerment, education, and advancement. She has also designed digital marketing campaigns for clients like Ford, UMe, Teen Vogue, Ann Taylor, NYU, and more. Nkrumah Farrar is a Creative Director, Product Developer, and Brand Strategist in tune to the social web and new media with an emphasis in building sites and brands that build strong connections between people and culture. Mr. Farrar co-founded CRWN magazine in 2009 and has an extensive portfolio that includes working with clients such as Bank of America, Pixoto, American Apparel, Metro Station, and many others.

Episode Summary

Lindsey & Nkrumah give us their insight on running a print magazine in a digital age, secrets to working together and doing customer development to make sure that they were profitable from the very first day of going into business.

Insight from this episode:

The need for founding CRWN magazine and the mission behind the platform, how they formalized the culture change that was already happening Lindsey & Nkrumah’s defining moments that lead them to entrepreneurship Their brand pillars: sisterhood, authenticity, knowledge of self, self love, and ownership Starting from the “grass root” to grow their Instagram followers Upcoming for Nkrumah & Lindsey: Money & Power, Love on the Street, black empowerment, cultural exchange

You’ll learn:

How to build your company among cultural change The components of a strategic and great partnership The importance of planning to get a successful outcome That there are some unique ways to expand your audience

Quotes from the show:

“Internal competition will surely defeat your mission before you start”- Nkrumah Farrar Episode #86

“You can’t be what you can’t see” - Lindsey Day Episode #86

“It’s not really a comparison, it’s a continuation of our story” - Lindsey Day Episode #86

“My work is my journal, and it’s all got timestamps”- Nkrumah Farrar Episode #86

“At the end of the day, everything has to come back to the purpose” Lindsey Day Episode #86

Lindsey’s Favorite Books:

 Business Model Generation by Alexander Osterwalder & Yves Pigneur Running Lean  by Ash Maurya The 4-Hour Workweek by Timothy Ferriss

 Nkrumah’s Favorite Book:

 The Law of Success by Napoleon Hill

 Nkrumah’s Favorite Quote:

“Everything I do is the greatest thing I’ve ever done. Today’s work is my life’s work” - Nkrumah Farrar

Lindsey’s 3 keys to Create Your Best Life:

Stop comparing yourself Actually take time for self-care Operate out of purpose

Nkrumah’s 3 keys to Create Your Best Life:

You have to be in tune to your values You have to be aware of your abilities You have to be in control of your time

Stay Connected:

Create Your Life Series:

https://www.facebook.com/cylseries/

https://www.instagram.com/cylseries/

Kevin:

www.kevinybrown.com

www.instagram.com/kevinybrown

www.twitter.com/kevinybrown

www.facebook.com/kevbrown001

Lindsey:

Instagram @lindseydayy

Twitter @lindseydayy

Facebook @lindseydayy

Nkrumah:

http://www.nkrumahfarrar.com/

Instagram @nkrumah

Twitter @ nkrumah

Facebook @nkrumah

CRWN magazine:

http://crwnmag.com/

Instagram @crwnmag

Twitter @CRWNmag

Facebook @crwnmag

Subscribe to our podcast + download each episode on  itunes, google play, stitcher and www.createyourlifeseries.com/podcast