012: Communicating What You Do And Who You Serve (in 15 seconds or less)

We live in a world where the demands on our attention are becoming shorter and shorter every day so when an opportunity to connect with people that might have a genuine interest in our offerings we have to get to the point quickly or we’ll lose them.

With that said, it amazes me how many times at conferences or networking gathering I’ll encounter someone who walks up to a microphone or complete stranger and immediately start “oversharing” their back story and/or work history.

You see whenever someone asks “what you do” that’s not really the question they want you to answer.

What they really what to know is… what can you do for me?

So in this podcast episode, I want to give you a simple framework for answering that question simply and succinctly that actually inspires the “right listener” to want to learn more about you and what you do without you having to “oversell” yourself.

An effective “What do I do” statement it must accomplish three things:

* Tell the listener what you do,
* For Whom
* And what they get or the result they can expect

Show notes for this episode are available on: 
http://getpaidforyourcreativity.com/012

If you’d like to share your revised statement with me, send me a DM on Instagram and I’ll respond with a personal audio message.

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