Cream of the Crop
160 episodes - English - Latest episode: 6 months ago - ★★★★★ - 11 ratingsHighland Ag Solutions is changing the game in agriculture. Our aim is to empower farmers to plan ahead, market smart, care for the environment, and defend their worth like never before. Through this podcast you will hear fresh perspectives from familiar friends that cannot only impact your business, but your life. Join us to discover the heart behind Highland and what it means to be the Cream of the Crop.
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Episodes
Episode #62: Crop IQ: The Ultimate Tool for Smart Farm Management!
November 07, 2023 15:00 - 12 minutes - 8.41 MBIn this episode of Cream of the Crop we are focusing on Crop IQ: The Ultimate Tool for Smart Farm Management! Join us as Product Owner, Mikayla Rogers, and Director of Customer Success, Tara Stroud discuss the dynamic capabilities of Crop IQ. They'll share insights on how this robust platform is empowering growers to navigate the complexities of modern agriculture with unmatched ease and precision.
Episode #61: Compliance Tracker, the latest
October 02, 2023 16:00 - 12 minutes - 8.41 MBKickstart your week with a fresh episode of Cream of the Crop! In this episode, we shine a spotlight on Highland Hub's newest feature, Compliance Tracker. This innovative platform is poised to revolutionize the management of compliance and regulatory obligations for a wide range of professionals, including consultants, marketers, retailers, large cooperatives, and brokers. It empowers them with a comprehensive overview through a user-friendly dashboard, simplifying workflows and enhancing ef...
Episode #60: Highland Ag MarketWatch 2.0
September 23, 2023 16:00 - 33 minutes - 23.4 MBIn this episode, we have Justin Machell, CEO, Brian Deese, Sales Manager, and Brent Lewis, Product Manager for Business Intelligence, delving into the latest iteration, Highland Ag MarketWatch 2.0, which introduces enhancements designed to optimize user experience and provide powerful functionalities.
Episode #59: FreshETA, The Latest ETA for Produce on the Water.
September 11, 2023 19:00 - 18 minutes - 12.7 MBIn this episode, CEO Justin Machell chats with Product Manager - Brent Lewis and Sales Manager - Brian Deese about the latest feature FreshETA. Discover what FreshETA has to offer: MarineTraffic & Fresh Cargo Peru At-A-Glance Comprehensive overview of shipments entering North America, Europe & Asia Discover the when and where of industry volumes, with the latest ETAs ETAs through CarrierGap, our solution for filling gaps in carrier data Delivered to your inbox every Monday & Thursday
Episode #58: Behind the Scenes of Highland Ag MarketWatch
September 05, 2023 17:00 - 51 minutes - 35.5 MBHighland Ag MarketWatch has made waves with its groundbreaking approach to analytics, earning it the 2023 AgTech Breakthrough Award for Analytics Innovation of the Year. In this episode, we dive deeper into the significance of real-time analytics within the fresh produce industry and offer our listeners a comprehensive understanding of Highland Ag MarketWatch's functionality and relevance.
Answering the Fresh Produce Industry's Call for a Reliable Data Solution
August 30, 2023 18:00 - 34 minutes - 23.9 MBAt Highland Ag, we believe that data is the key to unlocking success in agriculture. But when it comes to aggregating, analyzing, and presenting that data, not all approaches are created equal. In this episode, we discuss the need for a more reliable source of data in the fresh produce industry and why we built Highland Ag MarketWatch.
0056 Sustainability with Highland Hub
August 03, 2023 15:00 - 38 minutes - 26.4 MBWelcome to a fresh episode of Cream of the Crop! Join us as we explore sustainability and how it's being achieved through the Highland Hub. In this episode, our CEO, Justin Machell, with Highland's Director of Customer Success, Tara Stroud, unveil the exciting integration of Sustainable Food Group's Sustainability Standard into the Highland Hub. Discover how we're paving the way for a sustainable future in innovative ways. Tune in now for this enlightening conversation!
0055 Farm Traveler Podcast, Trevor Williams
September 06, 2022 15:00 - 30 minutes - 21.1 MBIn this episode we hear from podcaster Trevor Williams on the story of the Farm Traveler Podcast. Trevor shares with us the ups and downs of starting a podcast as well as the importance of sharing the heart of the ag industry. Education through communication is key, and Trevor has a lot of experience with that! Our host and Trevor both were previous ag teachers and share some of their learnings from the classroom! Trevor Williams is a former high school agriscience teacher turned podcaster...
0054 Soli Organic, Margaret Dominguez
June 20, 2022 15:00 - 25 minutes - 17.7 MBIn this episode, we chat with Margaret Dominguez, Vice President of Food Safety and Compliance at Soli Organic. Soli (formerly known as Shenandoah Growers) is the nation’s most commercially advanced indoor agriculture company. Margaret shares the “secret sauce” behind Soli and their growth as the nation’s leading grower of fresh organic culinary herbs, providing sustainable, organic greens and produce to retailers coast to coast. For more than five years, Margaret has worked on elevating th...
0054 Soli Organic, Margaret Dominguez
June 20, 2022 15:00 - 25 minutes - 17.7 MBIn this episode, we chat with Margaret Dominguez, Vice President of Food Safety and Compliance at Soli Organic. Soli (formerly known as Shenandoah Growers) is the nation’s most commercially advanced indoor agriculture company. Margaret shares the “secret sauce” behind Soli and their growth as the nation’s leading grower of fresh organic culinary herbs, providing sustainable, organic greens and produce to retailers coast to coast. For more than five years, Margaret has worked on elevating th...
0053 North Bay Produce - Leading Ladies in Food Safety
March 10, 2022 01:00 - 33 minutes - 23 MBIn this episode, Jennifer Pulcipher, Director of Food Safety and Compliance and Kinsey Porter, Food Safety Manager for North Bay Produce, discuss working in food safety for a grower-owned cooperative. With 30 members representing over 2000 farms across North, Central, and South America, North Bay is a leader in fresh fruits and vegetables year-round. Headquartered in Traverse City, Michigan, North Bay markets and distributes products worldwide. Jennifer holds a Master’s degree in Food Sa...
0053 North Bay Produce, Leading Ladies in Food Safety
March 10, 2022 01:00 - 33 minutes - 23 MBIn this episode, Jennifer Pulcipher, Director of Food Safety and Compliance and Kinsey Porter, Food Safety Manager for North Bay Produce, discuss working in food safety for a grower-owned cooperative. With 30 members representing over 2000 farms across North, Central, and South America, North Bay is a leader in fresh fruits and vegetables year-round. Headquartered in Traverse City, Michigan, North Bay markets and distributes products worldwide. Jennifer holds a Master’s degree in Food Sa...
0052 Marshal Sewell, Coping with Loss and Mental Health in Agriculture
December 02, 2021 21:00 - 39 minutes - 27 MBMental health in agriculture is often overlooked. Our industry tends to keep looking forward without looking inward. In this episode, we talk with Marshal Sewell, a fifth generation farmer who has observed the challenges and stresses of agricultural life. Marshal shares his story and the impact the stress had on his family, and walks us through his journey from tragic loss to advocate for mental health.
#0051, Don McMoran, Agricultural Suicide Prevention
November 23, 2021 20:00 - 27 minutes - 19.2 MBThe agricultural industry is full of uncontrollable circumstances, which often leads to an abundance of stress. When you think about suicide, agriculturalists aren’t usually the first ones that come to mind. In this episode, we talk with Don McMoran, Director at the Washington State University Extension Office. Don and his team provide suicide prevention support and resources for those working in agriculture. The WSU Extension has partnered with organizations such as Farm Aid and the Washing...
0051 Don McMoran, Agricultural Suicide Prevention
November 23, 2021 20:00 - 27 minutes - 19.2 MBThe agricultural industry is full of uncontrollable circumstances, which often leads to an abundance of stress. When you think about suicide, agriculturalists aren’t usually the first ones that come to mind. In this episode, we talk with Don McMoran, Director at the Washington State University Extension Office. Don and his team provide suicide prevention support and resources for those working in agriculture. The WSU Extension has partnered with organizations such as Farm Aid and the Washing...
0050 The Russell Group, Jessica Schulken & Tyson Redpath
November 05, 2021 14:00 - 25 minutes - 17.2 MBThe Russell Group is Washington’s leading bipartisan government relations firm, focused exclusively on food and agriculture public policy. Established since 1985, the firm's legacy of results have established them as the industry standard-bearer. Today, their bipartisan team of 10 builds on that legacy with a modern approach, marrying time-tested, direct advocacy with strategic foresight on all matters impacting the food and agricultural policy landscape. On this episode, we talk with Jess...
0049 The Farm Babe, Michelle Miller
October 07, 2021 17:00 - 26 minutes - 18 MBMichelle Miller, The Farm Babe, is all about educating consumers on the production of their food. Michelle has created a following of 200,000 and an average social media reach of 2-3 million per month with a style that is straightforward and without gimmicks. She has made a name for herself as a dedicated myth-buster in the food industry, influencing powerful corporations such as Burger King. On this episode, Michelle explains her move from “big city globetrotter” to the farm girl who is get...
0046 - Stephanie Stuckey, CEO of Stuckey's
August 18, 2021 20:00 - 27 minutes - 19.3 MBYou might remember as a kid, that familiar Stuckey’s billboard on the highway and stopping at the one of their roadside stores just grab some pecan rolls and souvenirs during your family road trip. Such fond memories became the driving force for Stephanie Stuckey, granddaughter of Stuckey's and precisely why she chose to buy the company back. Stephanie Stuckey tells her family’s story, explains how she is saving her family’s legacy, and creating a candy and pecan and candy empire.
0048 Joan Daleo, President and CEO of Ole Tyme Produce, Inc.
August 18, 2021 20:00 - 26 minutes - 18.2 MBOle Tyme Produce Inc. is a premier, wholesale fresh food and grocery distributor employing state-of-the-art technology and the highest industry standards in food safety to provide a vital link in the food supply chain between farmers, restaurants, hospitals, schools, professional kitchens, and charitable organizations. Their mission is committed to helping ensure the well-being of everyone in their company, community, and country through environmentally responsible business practices, mutual...
0047 Jeremy Taylor, Vice President of Sales and Marketing at DNO Produce
August 13, 2021 18:00 - 19 minutes - 13.7 MBDNO Produce began in 1989 as a small co-op based in Columbus, Ohio. Since then, they have grown to become a leading produce distributor and processor for the Midwest. DNO provides customers with healthy and fresh solutions for food service, food manufacturing, school services, government, and retail industries. In this episode, Jeremy Taylor, Vice President of Sales and Marketing explains why his peers call him the “King of LinkedIn” and explains how to incorporate social media within the ag...
0045 Nicole Brunner, Business Development Manager of QIMA WQS
June 09, 2021 19:00 - 28 minutes - 19.7 MBQIMA/WQS (formerly known as WQS) was founded in 1993, offering solutions to the food industry from farm to fork through GFSI recognized certifications (BRCGS, GLOBALG.A.P., SQF, IFS), food safety and ethical audits, quality seals, inspections, training, and supply chain management. Their team of food safety professionals innovates and streamlines processes to offer customers transparency, agility in the marketplace, and unprecedented control over their entire food supply chain. In this episo...
#0045 The Force Behind QIMA/WQS
June 09, 2021 19:00 - 28 minutes - 19.7 MBQIMA/WQS (formerly known as WQS) was founded in 1993, offering solutions to the food industry from farm to fork through GFSI recognized certifications (BRCGS, GLOBALG.A.P., SQF, IFS), food safety and ethical audits, quality seals, inspections, training, and supply chain management. Their team of food safety professionals innovates and streamlines processes to offer customers transparency, agility in the marketplace, and unprecedented control over their entire food supply chain. In this episo...
0044 LeAnne Ruzzamenti, Director of Equitable Food Initiative
May 25, 2021 22:00 - 35 minutes - 24.8 MBEquitable Food Initiative (EFI) is a non-profit certification and skill-building organization that seeks to increase transparency in the food supply chain and improve the lives of farmworkers through a team-based approach to training and continuous improvement practices. EFI brings together growers, farmworkers, retailers and consumers to solve the most pressing issues facing the fresh produce industry. Its unparalleled approach sets standards for labor practices, food safety and pest manage...
#0044 - Equitable Food Initiative
May 25, 2021 22:00 - 35 minutes - 24.8 MBEquitable Food Initiative (EFI) is a non-profit certification and skill-building organization that seeks to increase transparency in the food supply chain and improve the lives of farmworkers through a team-based approach to training and continuous improvement practices. EFI brings together growers, farmworkers, retailers and consumers to solve the most pressing issues facing the fresh produce industry. Its unparalleled approach sets standards for labor practices, food safety and pest manage...
#0043 - Jordan Carter, President of the National Watermelon Promotion Board
May 01, 2021 00:00 - 27 minutes - 18.8 MBJordan Carter has been elected as the first female President of the National Watermelon Promotion Board. In this episode we discover how Jordan got involved in watermelon production despite her degree in fashion merchandising. As the Director of Sales and Marketing at Leger & Son, Inc., Jordan has proven that her dedication to learning has paid off.
0043 Jordan Carter, President of National Watermelon Promotion Board
May 01, 2021 00:00 - 27 minutes - 18.8 MBJordan Carter has been elected as the first female President of the National Watermelon Promotion Board. In this episode we discover how Jordan got involved in watermelon production despite her degree in fashion merchandising. As the Director of Sales and Marketing at Leger & Son, Inc., Jordan has proven that her dedication to learning has paid off.
0042 Patrick Kelly, Host of The Produce Industry Podcast
April 26, 2021 21:00 - 29 minutes - 20.5 MBWhat happens when two podcast hosts get together and talk about the ag industry? Patrick Kelly, host of The Produce Industry Podcast chats with us about being an entrepreneur, speaker, author and strategist in the produce and supply chain industry. Patrick's journey has been a pivotal one, mending generational gaps in the industry and helping produce partners thrive.
0042 Patrick Kelly, Host of The Produce Industry Podcast
April 26, 2021 21:00 - 29 minutes - 20.5 MBWhat happens when two podcast hosts get together and talk about the ag industry? Patrick Kelly, host of The Produce Industry Podcast chats with us about being an entrepreneur, speaker, author and strategist in the produce and supply chain industry. Patrick's journey has been a pivotal one, mending generational gaps in the industry and helping produce partners thrive.
#0042 - Patrick Kelly, host of the The Produce Industry Podcast
April 26, 2021 21:00 - 29 minutes - 20.5 MBWhat happens when two podcast hosts get together and talk about the ag industry? Patrick Kelly, host of The Produce Industry Podcast chats with us about being an entrepreneur, speaker, author and strategist in the produce and supply chain industry. Patrick's journey has been a pivotal one, mending generational gaps in the industry and helping produce partners thrive.
#0041 - Roberta Anderson of GLOBALG.A.P.
April 22, 2021 15:00 - 26 minutes - 18.2 MBGLOBALG.A.P. works with more than 2,000 trained inspectors and auditors working for around 159 accredited certification bodies to perform independent third-party producer audits and issue our certificates. They are the most widely accepted private sector food safety certification in the world. Listen in as we talk with Roberta Anderson, the executive Vice President, GLOBALG.A.P. North America.
0041 Roberta Anderson, Executive Vice President of GLOBAL G.A.P.
April 22, 2021 15:00 - 26 minutes - 18.2 MBGLOBALG.A.P. works with more than 2,000 trained inspectors and auditors working for around 159 accredited certification bodies to perform independent third-party producer audits and issue our certificates. They are the most widely accepted private sector food safety certification in the world. Listen in as we talk with Roberta Anderson, the executive Vice President, GLOBALG.A.P. North America.
#0040 - The Packer and Ashley Nickle
March 30, 2021 14:00 - 32 minutes - 22.3 MBThe Packer is the most trusted news in produce and an industry staple since 1893. Articles range from crop updates to retail news, to new product features to recognition of industry leaders. In this episode, we chat with editor Ashley Nickle, a brand leader responsible for content strategy, creation and marketing across print, digital and social media. Along with writing, interviewing and editing, her role includes video, podcasting, social media, moderating event panels and spearheading ind...
0040 Ashley Nickle, Editor of The Packer
March 30, 2021 14:00 - 32 minutes - 22.3 MBThe Packer is the most trusted news in produce and an industry staple since 1893. Articles range from crop updates to retail news, to new product features to recognition of industry leaders. In this episode, we chat with editor Ashley Nickle, a brand leader responsible for content strategy, creation and marketing across print, digital and social media. Along with writing, interviewing and editing, her role includes video, podcasting, social media, moderating event panels and spearheading ind...
0039 Kyro Morales, Director of Operations at Highland Fresh Technologies
March 16, 2021 17:00 - 27 minutes - 19.2 MBHighland Fresh Technologies has been a leader in food safety and sanitation for the produce industry for more than 15 years. With a mission to improve arrivals and strengthen food safety sanitation programs, HFT has changed the way farms and packinghouses wash their produce and maintain their equipment In this episode, we talk with Kyro Morales, Director of Operations, on how HFT got their start and how they are assisting the industry in providing solutions during this crucial time in agric...
#0039 - Highland Fresh Technologies
March 16, 2021 17:00 - 27 minutes - 19.2 MBHighland Fresh Technologies has been a leader in food safety and sanitation for the produce industry for more than 15 years. With a mission to improve arrivals and strengthen food safety sanitation programs, HFT has changed the way farms and packinghouses wash their produce and maintain their equipment In this episode, we talk with Kyro Morales, Director of Operations, on how HFT got their start and how they are assisting the industry in providing solutions during this crucial time in agric...
#0038 - Sid Miller, Agriculture Commissioner of Texas
March 02, 2021 15:00 - 32 minutes - 22.3 MB“The ag department is not just about cows, plows and sows,” says Texas Ag Commissioner Sid Miller. We caught up with Commissioner Miller from his front seat GMC studio and talked about handling a 6-billion-dollar budget, providing 5 million public school lunch meals, supporting young farmers and yes, inspecting ping pong balls. Plus, we discuss their support programs to aid farmers hurt by the recent winter storm and the pandemic.
0038 Sid Miller, Agriculture Commissioner of Texas
March 02, 2021 15:00 - 32 minutes - 22.3 MB“The ag department is not just about cows, plows and sows,” says Texas Ag Commissioner Sid Miller. We caught up with Commissioner Miller from his front seat GMC studio and talked about handling a 6-billion-dollar budget, providing 5 million public school lunch meals, supporting young farmers and yes, inspecting ping pong balls. Plus, we discuss their support programs to aid farmers hurt by the recent winter storm and the pandemic.
0037 Dante Galeazzi, President & CEO of Texas International Produce Association
February 22, 2021 20:00 - 31 minutes - 21.9 MBTexas is on our minds and in our hearts this week. On this episode, we spoke with Dante Galeazzi of the Texas International Produce Association. TIPA’s mission is to represent Texas grown fruits and vegetables to growers, packers, shippers and anyone in the supply chain. We also discussed Viva Fresh, a show that is connecting us all to the Tex-Mex region. Learn more, listen now.
#0037 - Texas International Produce Association and Viva Fresh
February 22, 2021 20:00 - 31 minutes - 21.9 MBTexas is on our minds and in our hearts this week. On this episode, we spoke with Dante Galeazzi of the Texas International Produce Association. TIPA’s mission is to represent Texas grown fruits and vegetables to growers, packers, shippers and anyone in the supply chain. We also discussed Viva Fresh, a show that is connecting us all to the Tex-Mex region. Learn more, listen now.
0036 Suzanne Crouch, Lieutenant Governor of Indiana
February 18, 2021 20:00 - 32 minutes - 22.4 MBHumbled Hoosiers! We caught up with Lt. Governor Suzanne Crouch and Director, Bruce Kettler from the Indiana State Dept of Ag. On episode #36, we continue our chats with state agriculture departments to find out what they are doing in their neck of the woods. These Indy folks are not only focused on the Indiana Grown program, but also soil conversation and FFA leadership.
#0036 - Indiana State Department of Agriculture
February 18, 2021 20:00 - 32 minutes - 22.4 MBHumbled Hoosiers! We caught up with Lt. Governor Suzanne Crouch and Director, Bruce Kettler from the Indiana State Dept of Ag. On episode #36, we continue our chats with state agriculture departments to find out what they are doing in their neck of the woods. These Indy folks are not only focused on the Indiana Grown program, but also soil conversation and FFA leadership.
0036 Suzanne Crouch, Lieutenant Governor of Indiana
February 18, 2021 20:00 - 32 minutes - 22.4 MBHumbled Hoosiers! We caught up with Lt. Governor Suzanne Crouch and Director, Bruce Kettler from the Indiana State Dept of Ag. On episode #36, we continue our chats with state agriculture departments to find out what they are doing in their neck of the woods. These Indy folks are not only focused on the Indiana Grown program, but also soil conversation and FFA leadership.
#0035 Jennifer McEntire, PhD, Senior Vice President of Food Safety at United Fresh Produce Association
January 27, 2021 13:00 - 28 minutes - 19.7 MBWe went straight to the TOP to talk about food safety with Jennifer McEntire, Ph.D., Senior Vice President of Food Safety at United Fresh Produce Association. United Fresh has recently announced Class Two of its Produce Safety Immersion Program. Dr. McEntire chats with Highland’s Bristol Wells, Service Specialist Manager who was accepted into the program for 2021. Learn about what the program does and what it means for these professionals once they complete it. We will also talk about the fu...
0035 Jennifer McEntire, PhD, Senior Vice President of Food Safety at United Fresh Produce Association
January 27, 2021 13:00 - 28 minutes - 19.7 MBWe went straight to the TOP to talk about food safety with Jennifer McEntire, Ph.D., Senior Vice President of Food Safety at United Fresh Produce Association. United Fresh has recently announced Class Two of its Produce Safety Immersion Program. Dr. McEntire chats with Highland’s Bristol Wells, Service Specialist Manager who was accepted into the program for 2021. Learn about what the program does and what it means for these professionals once they complete it. We will also talk about the fu...
0034 Kevin Folta, PhD, Professor of Horticultural Sciences at the University of Florida
December 17, 2020 19:00 - 27 minutes - 19.2 MBDr. Kevin M. Folta has a background in both biology and communications. He has studied biology and agricultural biotechnology for over thirty years, working exclusively in public academic institutions. His group is known for using innovative genomics approaches to identify genes associated with fruit quality, especially flavors and aromas. He has been a professor at the University of Florida since 2002, serving as Chairman from 2012-2018. His laboratory has hosted over 100 undergraduate rese...
#0034 - Dr. Kevin Folta, PhD
December 17, 2020 19:00 - 27 minutes - 19.2 MBDr. Kevin M. Folta has a background in both biology and communications. He has studied biology and agricultural biotechnology for over thirty years, working exclusively in public academic institutions. His group is known for using innovative genomics approaches to identify genes associated with fruit quality, especially flavors and aromas. He has been a professor at the University of Florida since 2002, serving as Chairman from 2012-2018. His laboratory has hosted over 100 undergraduate rese...
#0033 - Farmer Veteran Coalition
November 10, 2020 22:00 - 22 minutes - 15.5 MBToday we celebrate two of America’s heroes, our farmers and our veterans. On this episode of #CreamoftheCrop we are introduced to the American Veteran Coalition, “We cultivate a new generation of farmers and food leaders, and develop viable employment and meaningful careers through the collaboration of the farming and military communities. We believe that veterans possess the unique skills and character needed to strengthen rural communities and create sustainable food systems. We believe th...
0033 Jeanette Lombardo, Executive Director of Farmer Veteran Coalition
November 10, 2020 22:00 - 22 minutes - 15.5 MBToday we celebrate two of America’s heroes, our farmers and our veterans. On this episode of #CreamoftheCrop we are introduced to the American Veteran Coalition, “We cultivate a new generation of farmers and food leaders, and develop viable employment and meaningful careers through the collaboration of the farming and military communities. We believe that veterans possess the unique skills and character needed to strengthen rural communities and create sustainable food systems. We believe th...
#0032 - Elise Stoddard - American Farm Bureau
November 03, 2020 16:00 - 31 minutes - 21.7 MBIf you are a farmer and haven't tapped into the benefits of the American Farm Bureau, you will after this episode. Do you know that they offer benefits such as media training, advocacy training, personal and professional development training? Plus financial perks with large ag companies like John Deere and others? Elise Stoddard, Managing Director of Leadership Development and Highland's Bristol Wells, talk about how important it is to be involved in Farm Bureau on a local, state, and nation...
0032 Elise Stoddard, Managing Director of Leadership Development at the American Farm Bureau
November 03, 2020 16:00 - 31 minutes - 21.7 MBIf you are a farmer and haven't tapped into the benefits of the American Farm Bureau, you will after this episode. Do you know that they offer benefits such as media training, advocacy training, personal and professional development training? Plus financial perks with large ag companies like John Deere and others? Elise Stoddard, Managing Director of Leadership Development and Highland's Bristol Wells, talk about how important it is to be involved in Farm Bureau on a local, state, and nation...