Craftsman Founder with Lucas Carlson and Eliot Peper
38 episodes - English - Latest episode: almost 6 years ago - ★★★★★ - 17 ratingsEvery week we will talk to different entrepreneurs about taking the long view on startup strategy.
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Episodes
#38 Eliot Peper on Life's Unexpected Paths
May 29, 2018 23:39 - 29 minutes - 27.3 MBLife unfolds in unexpected ways. Eliot Peper has been a frequent guest, and at times, even a co-host of the show. We've followed his story since his first novel came out. First Novel Interview - Jun 18, 2014 Second Novel Interview - Dec 3, 2014 Third Novel Interview - Jul 29, 2015 And today, Eliot's 8th book has been released: Bandwidth Listening back to those early interviews, it's really amazing to watch Eliot's path unfolding. So many times in life, it's easy to look back with...
#37 Jonathan Siegel on The San Francisco Fallacy
May 09, 2017 21:46 - 8 minutes - 7.42 MBOne of my mentors has just written a book on entrepreneurship... and it happens to be a damn good one too. Listen to this podcast for just a snippet of his wisdom and buy his new book: The San Francisco Fallacy to learn more from this really amazing man.
#36 Adam Cheyer On Founding Siri, Viv, and The Future of AI
December 20, 2016 22:30 - 45 minutes - 39.1 MBThis week, Adam Cheyer talks to us about co-founding Siri and the future of AI. Yes, that Siri. ;) Adam's background is fascinating. He didn't even start to try to be an entrepreneur until his 40's. In a world full of bright-eyed 20-something entrepreneurs trying to make it, but instead ending up in a rat-race of their own creation, it's refreshing to talk to Adam. Adam created Siri (and Viv) through a methodology that he will teach you in this interview. You can apply it today. It's hi...
#35 David S Rose's 25 Steps to a Scalable, High-Growth Business
August 04, 2016 16:14 - 28 minutes - 22.3 MBHow do you start a company? Most people think they know, but they get it all wrong. David S Rose has been an entrepreneur and investor for decades. He's seen it from both sides many times and lives to tell the tale. In his first interview with us, he told us all about his background and how he turned into an investor. This time, he talks about the nitty-gritty of how to start and grow your business. If you want to see the Gust Startup Checklist, visit gust.com/checklist.
#34 Ego Is the Enemy of Entrepreneurship with Ryan Holiday
June 03, 2016 21:20 - 29 minutes - 23.6 MBRyan Holiday discusses his new book, Ego Is The Enemy.
#33 Entrepreneurship in Just 10% Of Your Time With Patrick McGinnis
April 25, 2016 17:30 - 27 minutes - 21.5 MBPatrick McGinnis has a new book out called The 10% Entrepreneur. It's a novel idea that has the same roots as Nassim Taleb's barbell investing approach. Nassim Taleb suggests putting 10% of your assets in high-risk high-reward assets that could multiply enormously and the other 90% of your assets in plain old cash. That way you can never go bankrupt, because only 10% of your assets are exposed. Similarly, Patrick McGinnis suggests investing 10% of your time in entrepreneurship and 90% of it...
#32 How to Create Wealth Through Startups with Josh Maher
October 06, 2015 23:03 - 33 minutes - 30.9 MBJosh Maher is a Seattle-based author and angel investor who is written a book recently called “Startup Wealth: How the Best Angel Investors Make Money In Startups” about how to create personal wealth by investing through startups. He’s interviewed many great angel investors including Chris DeVore who wasalso on this podcast and invested in my startup. Josh recently joined us on the podcast, not only to talk about his new book but how understanding angel investors is a lot different than und...
#31 The Uncommon Stock Trilogy Revealed with Eliot Peper
July 30, 2015 03:13 - 20 minutes - 18.8 MBToday we talk to startup thriller author Eliot Peper about his new book finishing the Uncommon Stock trilogy.
#30 How to Motivate Your Employees With Kevin Kruse
July 08, 2015 21:13 - 35 minutes - 29.2 MBWhat does it take to motivate your employees without necessarily changing compensation structures? Kevin Kruse has turned this into a science in his book "We: How to Increase Performance and Profits through Full Engagement" where he talks about steps you can use to engage and motivate your employees today. Most startups don't think about startup culture very much, they assume that they will be acquired before there are enough employees for that to matter. But that's absolutely the wrong wa...
#29 Andrew Medal's 21 Tips For First-Time Entrepreneurs
June 18, 2015 23:07 - 32 minutes - 44.7 MBThese 21 heard-earned lessons Andrew has learned along the way to becoming a successful entrepreneur.
#28 Don’t Believe Everything You Think
June 15, 2015 21:59 - 5 minutes - 5.21 MBThis week I am excerpting a chapter from The Craftsman Founder Manifesto. There is a siren’s song inside all founders that can lead you into the rocky cliffs of depression. It’s an inner voice that frequently says mean and terrible things. It’s an inner bully. You might think: “You are too stupid to start a company. Plus, your idea sucks and nobody wants to use it. How long have you been trying to get attention for this? Can’t you just give up now? Call it quits. Just do what everyone else...
#27 How To Cope With Startup Envy
June 15, 2015 21:45 - 6 minutes - 6.03 MBFortunes come and go. Building startups is a long game. It is not long on money. You might win money in one startup, then invest it all and lose it the next startup. Startups are long on character. This is the dirty little secret nobody tells you up front: the spoils go to those left standing.
#26 Michelle Miller On How To Get a Book Deal
June 12, 2015 18:22 - 17 minutes - 24.2 MBThe Underwriting: Get Rich, Get Laid, Get Even is Michelle Miller's new book. It is described as The Social Network meets The Wolf of Wall Street, as it takes you behind closed doors into a post-recession world of sex scandals, power plays, and underhanded dealings.
#25 Josh Turner, How to Leverage LinkedIn for Startups
May 28, 2015 21:24 - 23 minutes - 31.7 MBJosh Turner (author of the new book Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales) teaches us how to leverage LinkedIn for startups and side projects this week on the podcast. Josh also runs LinkedUniversity.com which has been teaching people how to effectively use LinkedIn to get more business. This week we talk about simple things that can make a big difference with your LinkedIn profile.
#24 Writing The Martian and The Egg with Andy Weir
May 27, 2015 22:00 - 28 minutes - 39.8 MBAndy Weir, bestselling author of The Martian and The Egg talks with us this week about how he writes, how he comes up with ideas, and what inspires him. Andy’s story personally inspires me because I am trying to finish my first novel right now and Eliot has written two novels with another on the way. Moreover, he used to be a computer programmer (just like me). Now he gets to live a life focused on writing entertaining-as-hell novels that millions of people will read. Do not miss this in...
#23 Mike Belsito, Startup Seed Funding for the Rest of Us: How to Raise $1 Million for Your Startup - Even Outside of Silicon Valley
May 13, 2015 01:28 - 43 minutes - 60 MBMike Belsito wrote a new book called Startup Seed Funding for the Rest of Us. Here's the description: You have aspirations for creating a startup company that will change the world, but need startup capital in order to make that happen. Where do you start? How can you raise serious funding when you don't have many connections or live outside of a major startup community like Silicon Valley. This week we also discuss this great concept and cover interesting topics like privacy and security ...
#22 How to Remember a Phone Number Really Easily
April 14, 2015 21:12 - 23 minutes - 21.4 MBThere has been a surprising amount of progress in the area of memory tools in the last 10 years. Memorization techniques aren't nearly as archane and complicated as they used to be. This week I will be teaching you how to memorize any phone number in just a few seconds, and you will be able to remember it forever. If you have ever been interested in memory retention and haven't looked into it for a while, definitely check this week's episode.
#21 Lucas Carlson, Free Audiobook Chapter of Finding Success in Failure
March 30, 2015 23:34 - 21 minutes - 16.8 MBFinding Success in Failure has been a personal journey of a book, and I am proud to be producing it as an audiobook. Today's podcast gives you a free sample from the audiobook which will be available on Amazon, Audible and Apple. In every field, from chess to gymnastics, we can make bigger gains by reducing mistakes than by making winning moves. This is especially true in business. We study the greats, trying to extract valuable lessons, when avoiding a few key blunders would be more valuab...
#20 Dr Sean Wise, Know When to Quit Your Day Job
March 23, 2015 19:24 - 34 minutes - 47 MBDr Sean Wise, author of the new book Startup Opportunities: Know When to Quit Your Day Job, professor of entrepreneurship and innovation for the Ryerson University Entrepreneurship Program, producer of the Canadian entrepreneurship show The Naked Entrepreneur TV and consultant for Dragons' Den (like the Shark Tank) is an expert at entrepreneurship and we are thrilled to have him as a guest on the podcast this week.
#19 David S. Rose: The Man, The Legend, and Original Inventor of the iWatch
January 12, 2015 21:47 - 1 hour - 84.9 MBWhen I read the following words, I nearly peed my pants. I’ve been an entrepreneur for, oh, half a century or so, and I’m still making most of these mistakes! (And yeah, these are mistakes…his list is bang on target). When I grow up I wanna be Lucas or Jason, who not only know the pitfalls, but don’t keep falling into them [sigh]. It wasn’t the words themselves (which of course was very kind), but who wrote it that I couldn’t believe. David. S. Rose. When I saw the name I could hardly be...
#18 Tim Porter, Deep Strategy for M&A and Venture Capital
December 08, 2014 19:36 - 50 minutes - 70 MBEntrepreneurs are perpetually interested in M&A and Venture Capital topics, but often have little direct experience themselves. The math behind this is pretty obvious: if an entrepreneur starts 3 or 4 startups in his career, there are only so many opportunities that an entrepreneur gets to learn about these kinds of deals. On the other hand, the people who work inside of Corporate Development (those who do M&A deals as their job) and Venture Capital see hundreds of opportunities a year. To ...
#17 Eliot Peper, New Startup Thriller: Uncommon Stock 2 Power Play
December 03, 2014 20:24 - 31 minutes - 28.8 MBEliot Peper is pioneering the idea of startup fiction and has just released his second novel in the Uncommon Stock series. This week we get an exclusive behind-the-scenes view into the life of this author and his inspirations and motivations. Uncommon Stock: Book 1 Uncommon Stock: Book 2 NEW JUST RELEASED!!
#16 Espree Devora, Managing Your Fears of Asking for Money
November 14, 2014 18:17 - 50 minutes - 34.5 MBEspree is very honest about her fears of asking for money in this show and we discuss ways to manage and conquer that fear. In the pre-show, Lucas and Eliot discuss Tony Robbins and wonder if he has any fears before his big talks. Tony Robbins just interviewed some of the worlds top money managers all around the world. He spent hours recording interviews, taking notes and learning from them. He asked their secrets and asked what the common person can do, when it seems the whole deck is stac...
#15 Espree Devora, Outsourcing for Entrepreneurs
November 14, 2014 00:49 - 57 minutes - 39.2 MBThis week’s interview is with Espree Devora. She is doing amazing work in LA helping startups get off the ground and we talk about one of her specialties: outsourcing. It is also a landmark episode, because it is the first show with co-host Eliot Peper. Eliot was on the second episode of this show. He is an awesome guy, a great thinker, a lot of fun and he writes startup fiction thrillers. He is about to come out with his second book. Lucas and Eliot have a fiction bond with each other and ...
#14 Ryan Orbuch, A Teenage Startup Prodigy
November 11, 2014 08:46 - 36 minutes - 24.8 MBRyan Orbuch’s not your ordinary teenage kid. Ryan built Finish, an iPhone app used over a million times. It is known as "the to-do list for procrastinators” and was featured #1 in productivity in the app store. After he received an Apple Design Award in 2013, it was covered on New York Times, TechCrunch, Forbes, CNET, The Huffington Post, and more. Ryan was also featured on Bloomberg TV and Fox News. Ryan gave a TED Talk and was hired at Techstars Boulder. He is also deeply passionate abo...
#13 Hiten Shah, Product Genius Shares Secrets to Success
November 05, 2014 17:11 - 35 minutes - 24.6 MBA few weeks ago, we interviewed online marketing guru Neil Patel. This week I talk to his other half, product guru Hiten Shah. Together they are responsible for epic great tools like KISSMetrics and CrazyEgg, and Hiten's focus is on growth hacking and product engineering... how to create a great product. Hiten just started a weekly newsletter that covers SaaS topics: SaaS Weekly (http://hiten.com) that you should totally check out. In the mean time, here's my interview with this great man.
#12 Joanna Penn, NYT Bestselling Author Talks Entrepreneurship
October 28, 2014 13:00 - 32 minutes - 74.5 MBJoanna Penn, NYT Bestselling Indie Author and popular podcaster, has a masters degree in theology from Oxford. Joanna then spent 13 years working in IT consulting. She would implement accounts payable into large corporates. Like many cubicle slaves… she was paid well, traveled lots, had what you are “meant to want” in life and was miserable. She tried everything to get out of IT. Like starting a scuba diving company in New Zealand (which tanked). She did property investing in Australia, w...
#11 Jeremiah Gardner and Brant Cooper, How to Build a Brand
October 20, 2014 21:08 - 43 minutes - 60.3 MBBrand building isn't just for big companies. Any time you are interacting with a customer or user, your are building your brand. If you aren't doing it intentionally, then you are doing it implicitly. Jeremiah Gardner and Brant Cooper just wrote a book The Lean Brand, that gives you step by step instructions for how to build a great brand for yourself or your company. Learn their secrets in this week's podcast.
#10 Frank Artale, Learn From a VC the Tricks of the Trade
October 06, 2014 03:22 - 35 minutes - 49.1 MBLearn from a real working venture capitalists in action, why does he invest and what does he invest in?
#9 Chris DeVore, Inside The Mind Of An Investor
September 12, 2014 01:03 - 44 minutes - 60.8 MBAlways wanted to know why investors go cold sometimes? Find out why in this candid conversation with a professional seed investor and mentor of mine.
#8 Tucker Max, How To Write a Bestselling Book in 4-Hours
August 28, 2014 22:34 - 53 minutes - 73.4 MBTucker's New Blog: http://www.tuckermax.me Tucker's New Startup: http://bookinabox.co Tucker Max has sold millions of copies of his college humor books and is known for stunts like attempting to donate $500,000 to Planned Parenthood in order to decrease his tax burden and promote his new book. In this episode of the Craftsman Founder Podcast I ask Tucker if any of his past decisions still haunt him. We also go into big ideas like the future of publishing and talk about some disruptive techno...
#7 Lucas Carlson, How to Start a Company and Manage Your Founder Psychology
August 20, 2014 18:15 - 45 minutes - 62.2 MBAre you paralyzed with fear of failure and rejection? Or do you have dreams of getting rich with startups? This week is a special episode where instead of Lucas interviewing one of his mentors, you will hear Lucas be interviewed about what it's like to start a company and how to manage yourself through the process. We talk about a little discussed topic of founder psychology and the crazy things that go on inside an entrepreneur's head while starting a business and how to break out of short-...
#6 Neil Patel, How To Use Data-Driven Storytelling To Triple Your Sales
August 11, 2014 15:39 - 32 minutes - 44.1 MBNeil Patel is an online celebrity and entrepreneur. He has been a prolific blogger on QuickSprout and the KISSmetrics blog since 2006. He has contributed to Entrepreneur Magazine, TechCrunch, Mashable, Business Insider, SEOmoz, and Geekwire. He has also mentored and advised endless numbers of entrepreneurs over the years, including myself. Neil is a true Craftsman Founder of multiple companies: ACS (SEO), Crazy Egg, KISSmetrics which all have generated many millions of dollars a year in rev...
#5 Patrick Vlaskovits, What's Growth Hacking And How To Use It To Drive Attention To Your Startup
July 24, 2014 18:39 - 37 minutes - 51.6 MBNew York Times bestselling author of The Lean Entrepreneur, Patrick Vlaskovits, talks about how to apply lean startup principles to your company to find product-market fit and avoid common mistakes and pitfalls many entrepreneurs fall into. From coming up with startup ideas to evaluating them and marketing them, Patrick brings his wealth of expertise to bear in this great interview.
#4 Dave Hersh, How to Get Your Startup to IPO and Go Public
July 14, 2014 04:40 - 32 minutes - 44 MBMany founders hope to one day take their company public on the stock market and have it be worth over $1B+ in market cap. To Dave Hersh, this dream is a reality with Jive Software, a company he founded and lead for 8 years and through 3 different business models. Dave also happens to be one of my personal mentors and friends. This week we have the honor of interviewing Dave, who runs a brilliant startup blog and often talks about founder's impatience. I ask Dave many tough and interesting ...
#3 Michelle Miller, How to Raise Venture Capital for a Novel
July 07, 2014 16:41 - 37 minutes - 51.4 MBIf you got a Stanford MBA and then worked as an investment banker... what would be your next career move? Michelle Miller decided to write a novel called The Underwriting. But she didn't just write a novel and hope to get traditionally published, she treated her novel as a startup. She raised investment, secured brand sponsorships, created screen savers and playlists, made a video trailer and serialized her novel (a modern Charles Dickens). This week, I interviewed Michelle in the Craftsman ...
#2 Eliot Peper, 3 Surprising Things Founders Can Learn From Fiction Authors
June 11, 2014 21:17 - 49 minutes - 67.5 MBEliot Peper is an entrepreneur, an investor, an advisor… and now an author of startup fiction. His first book, Uncommon Stock (published by Brad Feld’s new publishing company FG Press) at its surface seems like an uncommon next step for most entrepreneurs. However if you treat a novel like a startup, you can understand the decision better. This week, I spend some time interviewing Eliot around a few topics: How is writing a novel like doing a startup? What can entrepreneurs learn from auth...
#1 Chris Tacy, How to Get 4 Successful Exits in a Row
June 06, 2014 17:11 - 26 minutes - 35.9 MBChris Tacy is one of my startup mentors and close personal friends. He is not only a brilliant strategist, but he has had 4 successful start experiences in a row with 4 successful exits and no (major) failures. A rare occurrence in startups. He has some surprising advice to share, so find out his secrets.