When was the last time your CEO gave you a round of applause for sending an email? 

Never?

That’s what I thought. 

But as silly as it sounds for a CEO to walk around clapping for everybody, what if that kind of attitude is EXACTLY what companies need? 

To acknowledge BEHAVIORS instead of just OUTCOMES? 

Kate Marshall was on a recent episode of the Crafting Culture podcast, and talked about

The link between incentives and productivity,  Why a simple “thank you” might just be what your culture needs, and  The three things you can look for as a CEO or leader to instill this culture at your organization. 

The Perks Series on Crafting Culture is brought to you by Zestful. Zestful makes daily recognition and rewards a breeze with its consolidated and easy-to-use employee perks platform. To learn more, visit zestful.com/craftingculture.

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