What The Cambridge Analytica Scandal Can Teach Us About Digital Marketing
CPM - Digital Marketing Podcast
English - April 11, 2018 04:00 - 16 minutes - 7.72 MB - ★★★★★ - 3 ratingsMarketing Business Technology digital marketing email marketing digital advertising marketing strategy inbound marketing website development Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Cambridge Analytica has moved from the shadows to Headline News after it was revealed that they profited from misappropriated facebook data of 50 Million Americans. That data was used to help the Trump Campaign win the 2016 election using experimental psychology and manipulation.
In this episode, we learn about the tactics and methods used such as Psychographics, Behavior Modeling, segmentation, and targeting.
Produced at Seedling Inc.
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