CPM - Digital Marketing Podcast
19 episodes - English - Latest episode: almost 5 years ago - ★★★★★ - 3 ratingsEach week Jason Zagami talks Digital Marketing Trends, Digital Ads, Marketing Strategy, Social Selling and more.
Connect with Jason
Twitter: @JasonZagami
LinkedIn: Jason Zagami
Seedling Inc.
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Episodes
Optimize Conversions like Netflix without Hiring a Single Analyst
September 07, 2019 17:00 - 3 minutes - 2.74 MBAre you frustrated with low conversion rates on your website, emails or digital ads? Everyone’s been there. There’s an easy fix I’m going to show you in less than 5 minutes. Today you’re going to learn how to Optimize Conversions like Netflix without Hiring a Single Analyst. I’m Jay Zagami and this is the CPM Podcast, brought to you by Seedling. Netflix constantly tests and optimizes everything, including TV & Movie artwork, that’s the card you see with an image and title. Through tes...
Create Insightful Performance Reports each Month, even if you're not an Analyst
August 29, 2019 09:00 - 3 minutes - 2.5 MBClick Here to Book Me for your Free HubSpot Demo How much more successful would you be if you did a better job of monitoring your companies numbers? Do you know how much money you spend on marketing each quarter? Ok, good. Do you know if it’s ROI positive? Probably not. Like you, my number one priority is growing my business as quickly as possible, and I'm able to do that because I can identify what’s working and what isn’t each month. And I’ve helped dozens of companies like yours do...
6 Money Murdering Mistakes That No Marketer Will Dare Tell You
August 27, 2019 09:00 - 7 minutes - 4.89 MBIs your company creating any content? Is it interesting and helpful to anyone, or is it just a salesy digital brochure passed off as a free helpful guide The problem is, most companies are pumping out useless, boring tired information, and they wonder why growth is slow. Would you want to read your own content? Today we’re going to talk about Creative Execution. That’s the 4th step in our 6-part marketing framework. If you haven’t listened to the first 3 parts, go back and start with the ...
18 Years of Digital Strategy Experience Explained in 5 Minutes
August 22, 2019 16:00 - 3 minutes - 2.45 MBHave you spent time and money on marketing that wasn’t ROI positive? Have you ever hired an expensive consultant or bought digital ads that didn’t work? You’re not alone, so don’t feel bad. Most people get tactical when they should be strategic. Developing a strategy is the 3rd part of our 6-part framework. If you haven’t listened to Parts 1 & 2, go back and begin there. You’ll need those together to build a strategy. Step 1 is defining a target. You can hit a target you can’t see. M...
4 Steps to Powerful Customer Research that will save you from Paying an Expensive Consultant
August 20, 2019 09:00 - 3 minutes - 2.56 MBConsumer research is the second step in our Framework that allows marketers too better understand and communicate a brands value to customers. This is a crucial step nearly everyone skips out of either laziness, fear, not knowing how to do it, or haste. The secret is, anyone can do it. You don’t need an MBA or Marketing Degree. When people skip this set, what ends up happening is you communicate a generic message that doesn’t speak to anyone's needs but the person who wrote the marketing ...
Set & Exceed Seemingly Impossible Goals, like Amazon, without being Jeff Bezos.
August 19, 2019 09:00 - 7 minutes - 4.94 MBI reveal the secret goal-setting formula used by the most successful companies in the world such as Apple, Amazon, Google & Tesla. In today's podcast, I walk you through OKR's (Objectives and Key Results). Learn how you can implement them in your organization today. Why the secret to success is setting the right goals - Ted Talk by John Doerr Seedling's Demo OKR Example OKR Examples and How to Write Them Measure What Matters (Book) by John Doerr
I'm back!!! Get ready for CPM One Takes.
August 18, 2019 13:00 - 33 seconds - 429 KBI'm kicking off a new format. 1-Takes. 5 min or less daily podcast 📻. Tips, tricks, strategies and reinforcement. Each day you'll get actionable steps on how to grow your company. I'll see you there - Jay
How to Improve your Social Media Marketing with Ben Blakesley
July 05, 2018 04:00 - 12 minutes - 5.96 MBLink to episode resources I interview Ben Blakesley, the author of Get Social: A Practical Guide to Using Social Media for Business and head of Social and Content Strategy at Citizens Bank. We talk about strategy, tools, resources and real-world lessons. Ben's book - Get Social: A Practical Guide to Using Social Media for Business Jason Zagami on Twitter Music Credit Omnibeats - Rap Beats Ty Dolla Sign type beat - Loft (radio ready r&b/rap beat)
Why Empathetic Companies Win
June 27, 2018 04:00 - 5 minutes - 3.23 MBToday I’m talking about empathy. What it is, how empathetic companies win, and how you can foster a more empathetic culture. Produced by Seedling Inc. Hosted by Jason Zagami Music Credit https://soundcloud.com/airthrivemusic/alicks-empathy-airthrive-remix Airthrive Alicks - Empathy (Airthrive Remix)
5 Things You Need To Know About SEO
June 20, 2018 04:00 - 7 minutes - 4.03 MBIn today's Podcast, I sit down with SEO Expert Chris Sheehy of Sidewalk Branding Co. to hear how search has changed over the years, and learn what you can do to stay competitive. Visit our website Seedling Inc. for links and resources mentioned in this episode. Message me on twitter @JasonZagami if there's a topic you'd like me to cover.
4 Questions Every Website Should Answer
June 13, 2018 04:00 - 4 minutes - 2.37 MBLearn how Marcus Sheridan saved his company (River Pools and Spas) in 2009 after the economic collapse, by simply answering questions his customers were asking. His company went from near bankruptcy to become the largest installer of fiberglass swimming pools in the country. Produced by Seedling Inc. Hosted by Jason Zagami Music Credit: Piano_flava – Not-just-jazz PIANO FLAVA Hip Hop Instrumental #13 " Not Just Jazz "
Forgetting The Fundamentals
June 06, 2018 04:00 - 4 minutes - 2.53 MBPeople get excited about new marketing tools, and forget about the basics. Today I talk about 5 fundamentals that get missed For more info visit us at Seedling.Marketing Music Credit: 641A https://soundcloud.com/sixfortyone-a/basics
GDPR Explained in Under 5 Minutes
May 24, 2018 04:00 - 5 minutes - 2.61 MBI’m going to try and explain GDPR, which is the General Data Protection Regulation in under five minutes. What it is, why it came about, and what you need to do before March 25th 2018. Find me on Twitter @jasonzagami Visit Seedling.Marketing for links and resources. Music Credit Say It Ain't So Ladies (DJ Wild Yeti Is Still Single Mashmix) https://soundcloud.com/djwildyeti/say-it-aint-so-ladies-dj-wild-yeti-is-still-single-mix The University of Warwick Big Band Crazy In Love https://...
How Ad Blockers Are Saving The World
May 03, 2018 04:00 - 6 minutes - 3.3 MBAd Blockers are the greatest thing to happen to the internet in a long time. Learn why in this episode. Tweet at me @JasonZagami Visit Seedling for show notes, sources and examples.
Boost Sales With Lead Intelligence
April 25, 2018 04:00 - 4 minutes - 2.59 MBLead Intelligence is an amazing tool that very few salespeople know about. Learn how it works and how you can use it on todays Podcast. HubSpot's Free CRM Tweet at me @JasonZagami Visit Seedling for our free marketing eBooks
Conversational Commerce
April 18, 2018 04:00 - 6 minutes - 3.49 MBConversational Commerce is when customers can have a conversation directly with your brand by voice or text. This week I explain how it's being used, how it's changed search, and what you can do to keep your business ahead of the curve. Chris McCann the President of 1-800 Flowers said that within the first two months of launching their Messenger Bot they attracted tens of thousands of users, with 70% of the ChatBot orders coming from new customers. Interesting side note - ChatBot orders c...
What The Cambridge Analytica Scandal Can Teach Us About Digital Marketing
April 11, 2018 04:00 - 16 minutes - 7.72 MBCambridge Analytica has moved from the shadows to Headline News after it was revealed that they profited from misappropriated facebook data of 50 Million Americans. That data was used to help the Trump Campaign win the 2016 election using experimental psychology and manipulation. In this episode, we learn about the tactics and methods used such as Psychographics, Behavior Modeling, segmentation, and targeting. Produced at Seedling Inc. Find me on Twitter @JasonZagami and LinkedIn
Do You Suck At Twitter?
April 04, 2018 04:00 - 6 minutes - 2.8 MBWe explore the right way to use Twitter with some of the top Digital Marketing experts including Scott Stratten, Gary Vaynerchuck, and Alex Silberman. Visit our website for a slide show on using Twitter for business. Want to message me? I'm on Twitter @JasonZagami
The Trailer
March 17, 2018 04:00 - 1 minute - 520 KBWe're getting ready to launch our new series of Digital Marketing Stories. CPM Podcast at Seedling Music Credit: https://soundcloud.com/user21251/an-mus-ck-90-grad-remix AN!MUS!CK - 90 Grad Remix - Chillstep Instrumental