Course Building Secrets® Podcast artwork

Course Building Secrets® Podcast

411 episodes - English - Latest episode: 6 days ago - ★★★★★ - 6 ratings

The Course Building Secrets® podcast is a weekly show hosted by Tara Bryan, Founder & CEO of TLS Learning & Learn Academy. Join us for actionable online business strategies, tips and tricks designed for service providers, coaches and consultants looking to build and scale a profitable online business that creates customers and profits for life.

Find show notes and highlights at www.taralbryan.com/podcast

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Episodes

What is your Superpower?

July 09, 2024 14:00 - 12 minutes - 17.8 MB

In this episode, Tara shares insights on how to recognize your unique superpower, how it can be packaged in signature methodology, and uncovers the steps to create valuable content from your expertise, and monetize it with an online business model. If you are an expert wanting to use your talents to create a sustainable business that not only generates income but also leaves a lasting impact on your customers, this episode is for you. About Me: My name is Tara Bryan. I help business owners...

How to Choose the Right Online Business Model: Cohort, Evergreen, or Hybrid?

July 02, 2024 14:00 - 27 minutes - 25.6 MB

In this episode we explore different educational and coaching models, namely cohort-based, evergreen, and hybrid approaches. The cohort model fosters community and shared experiences by enrolling groups with specific start and end dates. The evergreen model offers flexibility by allowing participants to join at any time with pre-recorded content. The hybrid model combines the best of both, providing scalability with personalized support. Additional strategies to make these models successful ...

Engagement Strategy: Consider The Age Of Your Avatar

June 25, 2024 14:00 - 16 minutes - 23.2 MB

In this episode, Tara emphasizes the importance of tailoring digital experiences to different age groups highlighting the need to understand their preferences such as consumption habits, learning styles and technological proficiency in order to create engaging and effective digital experiences that prioritize the avatar's path to results and personalized learning strategies. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expe...

Two Time-Saving Engagement Strategies For Your Online Business

June 18, 2024 14:00 - 10 minutes - 14.2 MB

In this episode, Tara discusses the challenge of managing expectations with a growing customer base. She shares strategies to address the issues such as delegating basic customer support and using group interactions like weekly Q&A calls or a community platform like Slack to facilitate 24/7 interaction for your customers. Tara emphasizes the importance of setting clear expectations and providing regular updates to maintain member satisfaction. About Me: My name is Tara Bryan. I help busine...

Expanding Online: How Fitness Studio Owner Kelly Altman Expanded Her Business Online

June 11, 2024 14:00 - 37 minutes - 51.4 MB

In this episode of the Course Building Secrets® Podcast, Tara introduces Kelly Altman from Altman Fitness, who shares her inspiring journey of expanding her business from a small boutique gym to a thriving online fitness and health coaching business. Kelly discusses the challenges and successes of building a membership platform during COVID-19, the creation of her innovative 30-day challenge that focuses on bite-sized daily goals, and her unique Fit Life™ Method. Kelly also delves into t...

To Drip or Not Drip - Why Netflix is NOT the Correct Model To Copy

June 04, 2024 14:00 - 11 minutes - 15.2 MB

In this episode, Tara emphasizes the importance of structuring online content strategically to achieve maximum impact, advocating for a core success path or 'million-dollar framework' that guides users to their desired resolution quickly, while also providing additional modules or content that can be accessed on an as-needed basis. Tara encourages creators to prioritize foundational material and organize content in a flexible format to drive results - and why a content "drip" may be better f...

Why Netflix is NOT the Correct Model In Online Business

June 04, 2024 14:00 - 11 minutes - 15.2 MB

In this episode, Tara emphasizes the importance of structuring online content strategically to achieve maximum impact, advocating for a core success path or 'million-dollar framework' that guides users to their desired resolution quickly, while also providing additional modules or content that can be accessed on an as-needed basis. Tara encourages creators to prioritize foundational material and organize content in a flexible format to drive results - and why a content "drip" may be better...

Guest Interview: Holly Homer - Taking Early & Imperfect Action Pays Off!

May 28, 2024 14:00 - 42 minutes - 58.6 MB

In this episode, Tara interviews Holly Homer, Founder of X and co-creator of the PageWheel software tool that helps you quickly make and test lead magnets and sales funnels. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focused on support, tips a...

Find 100% Clarity & Confidence As a Business Owner

May 21, 2024 14:00 - 14 minutes - 19.5 MB

In this episode, Tara shares how to gain 100% clarity and confidence as a business owner to attract, engage and retain your customers. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focused on support, tips and example sharing, and building a comm...

6 Steps to Becoming an Expert and Authority in Your Niche

May 14, 2024 14:00 - 32 minutes - 14.7 MB

In this episode, Tara shares 6 steps to becoming an expert and authority in your niche by owning your own path - which will allow you to stand out in a crowded market and show up with confidence with your customers. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This p...

Test Your Offer - Discover the Ideal Number of Customers You Need

May 07, 2024 14:00 - 12 minutes - 17.6 MB

In this episode, Tara answers a super common question - when you are testing your offer with a beta or founding member group, how many people do you need? The answer may surprise you (and provide you with confidence). About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. Thi...

3 Steps to Unlock Your Ability to Infinitely Scale Your Business

April 30, 2024 14:00 - 21 minutes - 29.2 MB

In this episode, Tara gives a simple framework, Infinite Scale Method™ to grow and scale your online business so that you will have customers and profits for life. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focused on support, tips and example...

Do You Have a Million Dollar Roadmap or a Mixed Bag of Tricks?

April 23, 2024 14:00 - 12 minutes - 17.8 MB

In this episode, Tara shares how to create your own Million Dollar Roadmap™ as you grow and scale your online business. She will also show you how to create a standardized curriculum AND provide a personalized experience at the same time. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for yo...

Tips For Growing & Scaling Your Business From the Inside Out

April 18, 2024 14:00 - 21 minutes - 29.2 MB

In this episode, Tara discusses the challenges that business owners have as they grow and how to evaluate your business systems so you are ready to grow with ease. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focused on support, tips and example ...

Expand Your Reach, Not Your Time Commitment (When You Work With Customers)

April 11, 2024 14:00 - 10 minutes - 14.3 MB

In this episode, Tara gives tips to create a consistent and predictable delivery system so you can continue to grow your online business creating a proactive roadmap instead of wasting time trying to react to each customer's questions, needs, and challenges. It will truly set you free... About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to resu...

Are Your Customers Discussing Your Business (the good and the bad)?

April 09, 2024 14:00 - 13 minutes - 18.9 MB

In this episode, Tara goes behind the scenes to share an experience about what happens when your customers start to notice that you are operating your business with duct tape and paper clips and what they do about it... About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. Th...

Transitioning from Behind-The-Scenes to Growing Your Own Brand

April 04, 2024 16:30 - 9 minutes - 12.9 MB

In this episode, Tara discusses practical tips for making the transition from being the one helping customers achieve results to stepping into the role of Attractive Character in growing your own personal/professional brand. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your trib...

Make $$ After Freelancing or Consulting

March 29, 2024 14:00 - 19 minutes - 26.3 MB

This week's episode answers the question that I often get when I am speaking to freelancers/consultants and service providers doing 1:1 work.  Most often, the conversations are from people who have a great depth of experience in their field and are trying to figure out how to leverage what they do without always taking on new hourly gigs or projects. And build an alternative to continuously starting over with new projects and assignments. And let's talk about Legacy. It is never too early...

Don't Make Your Online Experience a Place Where Videos Go to Die

February 23, 2024 15:00 - 9 minutes - 13.3 MB

In this episode, Tara uncovers the dark side of online courses and why most will NOT produce the results you want in your business. She will give you a new model to use to determine what you need in your online business. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your t...

How to Avoid Death By Videos in Your Online Experiences

February 23, 2024 14:00 - 10 minutes - 14.5 MB

In this episode, Tara uncovers the dark side of online courses and why most will NOT produce the results you want in your business. She will give you a new model to use to determine what you need in your online business. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. ...

How to Avoid Death By Videos in Your Online Programs

February 23, 2024 14:00 - 10 minutes - 14.5 MB

In this episode, Tara uncovers the dark side of online programs and why most will NOT produce the results you want in your online business. She will give you a new model to use to determine the path to an engaging experience in your signature program. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and i...

Top 5 Signs That Your Digital Business Is Ready to Scale

November 15, 2023 15:30 - 28 minutes - 39.1 MB

In today's episode, Tara shares her top 5 signs that your digital business may be ready to grow and scale (and what to do about it). About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focused on support, tips and example sharing, and building a communi...

How to Build a Continuity 101

October 24, 2023 14:00 - 21 minutes - 39 MB

In this episode, Tara breaks down the "how" to build a continuity program. In this year's FHL, Russell Brunson explains that "if you don't have a continuity program, you don't have a business". But the big question now is, how do you get started to build a continuity program? This episode will give you the answer. Mentioned in this episode: Strategy Call

Scaling Your Business Explained in 4 Levels

October 17, 2023 14:00 - 19 minutes - 26.9 MB

In this episode, Tara breaks down the 4 levels or evolutions for scaling a service-based business. If you started a business or agency by completing projects for other companies and you have found yourself at a growth plateau or crossroads, this episode may give you the tips and tricks to send you into your next level of growth! About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion...

Books, Courses, Programs, Continuity, Oh My! What Do I Create First?

October 10, 2023 14:00 - 11 minutes - 16.4 MB

In this episode, Tara reviews how to determine which delivery method works best to package your expertise or signature framework. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focused on support, tips and example sharing, and building a community...

The Signature Framework - Where and How to Start?

October 04, 2023 17:00 - 10 minutes - 14 MB

In this episode, Tara comes live from FHL 2023 to help marketers, course creators, and others find the fast track to building and scaling your programs and delivery methods. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focused on support, tips a...

How to Hire the First (and Perfect) Employee

October 03, 2023 13:00 - 15 minutes - 20.7 MB

In this episode, Tara reveals the best first employee you need to grow your business and it isn't probably the one you think. Also, watch this episode on YouTube: https://youtu.be/K5Gizm2ZpiY About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focused...

The What, The Why and the How of your Beta

September 26, 2023 13:00 - 13 minutes - 18.5 MB

Learn why you would create a beta version of your program - plus how to run it, how to price it, and why it matters. Plus watch this episode on YouTube: https://youtu.be/mY9YLJuFsOw About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focused on support...

Behind the Scenes of The Course Edit™

September 19, 2023 14:00 - 26 minutes - 35.8 MB

In this episode, Tara gives the 4 key sections in a digital experience (course or program) audit through the lens of the Learn Academy annual clean-up. Just like cleaning out the clutter of your house, it is best practice to take a critical look at your programs and products to ensure that they are serving your customers and providing the best experience possible. Interested in the team providing your digital program with an audit, it may be time for The Course Edit™. Check out details he...

Which Delivery Method Actually Sells Better?

August 29, 2023 14:00 - 15 minutes - 20.7 MB

In this episode, Tara takes you behind the scenes of a coaching call to learn which delivery method (online course, online program, hybrid experience) actually sells better. This is a common issue that business owners face as they search for their perfect buyers. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater ...

How Do You Build a Signature Sales Presentation THAT CONVERTS?

August 04, 2023 16:00 - 24 minutes - 44.5 MB

In this episode, Tara reveals a behind-the-scenes look at the inner workings of putting together a signature sales presentation (webinar). She includes secret ninja tricks that most people aren't revealing. Check it out here. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tri...

Are Your Customers Confused By Your Offers?

August 02, 2023 15:00 - 11 minutes - 16.1 MB

In this episode, Tara breaks down the challenges of building offers that don't match your value ladder. Using a client as an example, we explore 2 different approaches to use instead of making up something that will potentially serve 1 person but doesn't allow you to scale. Gamify My Course Camp About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest pa...

What is GAMIFICATION? (& Why It Isn't About Just Badges and Leaderboards)

July 22, 2023 06:30 - 24 minutes - 39.1 MB

In this episode, Tara breaks down the details of what, why, and how you would incorporate GAMIFICATION into your programs. And it isn't just adding badges and leaderboards (as some would suggest) About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focus...

Curious how AI can help you slash your time to create more ease and efficiency in your online course business?

July 11, 2023 14:00 - 12 minutes - 23.7 MB

In this episode, Tara explores using AI (tools like chatGPT, etc) to speed up the online program creation and sales process. She will provide a roadmap for when to use it and how to leverage your existing roadmap/methodology. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tri...

Want to create an impact? Build a Hybrid Learning Program

June 27, 2023 16:15 - 14 minutes - 19.9 MB

In this episode, Tara will break down the 'Hybrid' learning program to leverage automation and the live experience to move from 1:1 services to 1:many allowing you to show up AND leverage your time. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% f...

Do You Have a Plan to Market Your Program ?

June 20, 2023 16:15 - 9 minutes - 13.4 MB

In this episode, Tara will give you tips and tricks for marketing your online business. First, you need a plan because 'Hope marketing' is not a strategy! About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focused on support, tips and example sharing, ...

What Is Your Problem? Focus on solving the biggest problem for your audience

June 13, 2023 16:15 - 9 minutes - 13.4 MB

In this episode, Tara breaks down how to start putting together an AWESOME online course experience. Want to know why people will pay you? To help you solve the biggest problem they are having in their journey...tune in to learn more. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and...

Want to Know the Top Question I Get Asked? The Answer Is Here...

June 06, 2023 16:30 - 17 minutes - 23.6 MB

In this episode, Tara shares the top question that she is asked when working with new expert business owners. If you are looking to 'Create Your Own Future' through an expert online business, this episode is for you. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This...

Are You Focused on the Transformation or the Information?

May 11, 2023 15:00 - 12 minutes - 17.1 MB

In this episode, Tara describes the type of online program that is selling in today's marketplace. Did you know that 80% of the content in your program can/should be cut out of your program? This episode breaks down what the path is to create a transformation for your learners. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to cr...

Tips to Productize Your Service-Based Business

May 09, 2023 15:00 - 8 minutes - 12.3 MB

In this episode, Tara answers a question that has been swirling around the community lately. How do you create a roadmap or framework for B2B done-for-you services? This is the question and this episode will give you the answer. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your ...

Do You Have a Program or Course To Sell? Or Are You Just Selling?

March 29, 2023 09:00 - 8 minutes - 11.8 MB

In today's episode, Tara breaks down the difference between just selling to sell and selling a solution that helps people get results and helps you actually build a business. Marketing is a megaphone to your message or movement, not the goal of a business. Check out the details in today's episode. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest p...

Do You have a Framework? Here is how to create one

March 20, 2023 14:00 - 11 minutes - 15.5 MB

In this episode, Tara gives actionable tips on how to create a framework to take your expert business to the next level. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focused on support, tips and example sharing, and building a community of busin...

No, You Shouldn't Change Your Course Platform Like You Change Your Socks...

March 08, 2023 06:30 - 13 minutes - 18.9 MB

In this episode, Tara gives it to you real and unscripted- how often should you change your tech stack and course platform? Just because there is a new shiny tool that someone is marketing, it doesn't mean you should jump ship- if there is something that isn't working in your tech stack- you don't start with the tool -- are you tempted? Sure- but this episode may give you another perspective. And it may not be what you expect... About Me: My name is Tara Bryan. I help business owners break...

Do You Have a Customer from Hell?

February 28, 2023 14:00 - 10 minutes - 14.1 MB

In this episode, Tara gives tips and tricks for dealing with the not-so-awesome customer that tries to either take over your business or sabotage your energy. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focused on support, tips and example shar...

Have We Met Before? How You Introduce Yourself Matters

February 23, 2023 15:30 - 7 minutes - 10.2 MB

In this episode, Tara gives a super tactical course experience tip and why it matters. Each week, you will get tips and tricks that will help you as you build your digital education empire! About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe. This podcast is 100% focused on ...

How I Scaled My Digital Learning Agency to 7 Figures Without Ads

February 21, 2023 13:00 - 23 minutes - 32.8 MB

In this episode, Tara shares her organic growth strategy that allowed her to build her agency past 7 figures without spending money on Ads. Ads can be a great megaphone for your business or a complete waste of money - this episode will help you so you don't get stuck with a money pit of a business. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest ...

Are You Doing the Right Things At the Right Time for Your Business?

February 14, 2023 13:00 - 10 minutes - 13.9 MB

In this episode, Tara gives tips on how to make sure you are doing the right activities in your business at the right time. Are you doing activities that don't match where you are in your business growth cycle? Too early & you will waste time and money - too late & you are dead in the water. Learn more in today's episode. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to h...

Top Tips To Know BEFORE You Hire an Ads Agency

February 09, 2023 10:00 - 15 minutes - 20.9 MB

In this episode, Tara breaks down what you need to know before you hire an agency or team to promote your offer. The biggest challenge that we see people have when they are getting started is how to find leads for their program. (Aka future customers) This behind-the-scenes episode will help you get started. DO NOT hire without listening to it! About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business....

Want a Successful Program Launch? Start Here

February 06, 2023 15:00 - 11 minutes - 16.2 MB

Welcome to the 2023 version of the Course Building Secrets podcast! In this episode, Tara breaks down the exact steps you need BEFORE you spend money on an official launch. She works with hundreds of businesses and each one falls victim to the expert's conundrum- this episode will help you overcome this challenge. About Me: My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you f...

Are You the Architect of Your Own L.I.F.E.? Join Martin Salama for this lively conversation

December 29, 2022 14:00 - 19 minutes - 27.3 MB

In this episode, Tara introduces you to Martin Salama, he is the architect of the LIFE code - Live Incredibly Full Every day. Martin Salama is known as the Architect of The Warriors L.I.F.E. Code. He specializes in helping people frustrated in their life quickly shift their mindset to UNCOVER their greatness so they can live their true potential and enjoy LIFE! An example of what he’s achieved is a client like Roberta, who lost her 6-figure job due to COVID and came to Martin depressed an...

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