CC 91 : From Tiktok to Nonprofit: Building a Powerful Personal Brand with Sophia Zarate

Courageous Conversations

English - January 23, 2024 12:01 - 28 minutes - 39.4 MB
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Previous Episode: CC 90 : Corporate Burnout to Thriving Entrepreneur: How Tara McKelvey Achieved It

Next Episode: Finding The Work/Life Balance While Building Your Dream Career with Bella Boyd

On this episode, Amy and guest Sophia Zarate dive into the journey of building a strong community starting from a TikTok channel to a thriving nonprofit organization. Sophia leveraged her TikTok presence to create a supportive space for the Latinx corporate community. Once she built up her channel, she started to host meetups for her community to have a place where all people with similar backgrounds could network.

Sophia's brand sky rocketed when her non-profit won at a Hispanic TikTokers event. Currently she is building her community, hosting events, building her non-profit and continuously receiving awards.

From this episode you will learn insights on community building, personal branding, and embracing diversity.

You can follow Sophia Zarate and her non-profit on Instagram and Tiktok @sophiealamexicana

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