I Hate "Ideal Customer Avatars" (This idea works WAY better)
Courage & Clarity
English - September 23, 2019 16:00 - 30 minutes - 22.9 MB - ★★★★★ - 132 ratingsMarketing Business Careers marketing business lifestyle business sales entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 153: You Don't Need "Monday Motivation"
I'm sure you've heard of the concept of Ideal Customer Avatars before. But there is a huge problem with the way that this concept is often taught to entrepreneurs. I want to offer an extremely simple and clarifying alternative -- so that you can actually get what the Ideal Customer Avatar is trying to get you: clarity about whom you serve.
I'm sure you've heard of the concept of Ideal Customer Avatars before. But there is a huge problem with the way that this concept is often taught to entrepreneurs. I want to offer an extremely simple and clarifying alternative -- so that you can actually get what the Ideal Customer Avatar is trying to get you: clarity about whom you serve.