Transforming Complex Concepts Into Cash - The Tangibilization Process
Copywriters Podcast
English - November 20, 2023 07:00 - 34.2 MB - ★★★★★ - 89 ratingsBusiness Education copywriting sales copy sales marketing direct response advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: “Sprint Testing” For Faster ROI, With Nathan Fraser
Next Episode: The Comic Book Copywriting Secret
The confused mind buys nothing. So if you are confusing the reader, they’re not going to buy.
How does this play out?
When you are selling a course, a technology, or a health supplement, you often run into a familiar brick wall: This thing is so complicated. I know it works, but how do I explain it so the average consumer can quickly grasp it?
Today we kick around some little-known (yet completely common-sense) techniques to go from “incompressible” to “I want it!”
Resource:
My new book, The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ
Download.