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Next-Level Swiping, with Corey Haines
Copywriters Podcast
English - April 10, 2023 06:00 - 31.5 MB - ★★★★★ - 89 ratingsBusiness Education copywriting sales copy sales marketing direct response advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
People outside of marketing and copywriting might think “swiping” is something you do on your phone with a dating app, or maybe that it’s slang for shoplifting.
Not wrong, but today we’re talking about what copywriters and marketing strategists mean when they say “swiping.” And that is, taking a proven form (whether that’s actual words or something a little more conceptual) and finding a way to use it yourself.
It could be word-substitution in a headline. For example, we’ve seen countless examples of headlines that have swiped the originals:
Who Else Wants A Whiter Wash?
and
Who Else Wants A Beach Body?
Swipes would be
Who Else Wants A Six-Pack That Gets Admiring Stares?
Who Else Wants More Free Time Than You Ever Dreamed Of?
Our guest today has a much broader and, I would say, more profitable vision of what swiping is and what it can be. His name is Corey Haines and he has a lot of experience in SaaS marketing. In case you’re not familiar with the term, SaaS stands for “Software-as-a-Service.” He also writes a weekly newsletter on SaaS marketing with more than 18,000 subscribers.
Corey’s also cofounder of SwipeWell and has a whole lot of knowledge and wisdom on swiping than I’ve ever heard from anyone else.
Here are the questions we covered on the show:
- How do you definite “swipe file”?
- Where did the concept of a swipe file come from?
- Why is a swipe file valuable to a marketer and copywriter?
- Where do you find good marketing inspiration to swipe from?
- What are some examples of using a swipe file day to day?
- What are some examples of taking inspiration from other industries to come up with creative marketing campaigns?
To get a free trial of the software, go to: https://swipewell.app
To find out more about Corey, go to: https://corey.co
Download.