Home-Run Promo Story Secrets, With Joshua Lee Henry
Copywriters Podcast
English - December 18, 2023 07:00 - 56 MB - ★★★★★ - 89 ratingsBusiness Education copywriting sales copy sales marketing direct response advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Tips To Improve Conversions - Old Masters Series
When you’re writing a long-form sales letter, you’ve got to cover a lot of info,
and some of it is quite detailed.
The problem is, how do you keep your reader engaged and keep the excitement building all the way through?
And suppose you know you need to use stories but you are so tired of worn-out hero’s journey stories?
Our returning champion today, Joshua Lee Henry, recently solved those problems and wrote a home-run promo featuring a very exciting expert, a veteran of high-level military intelligence.
He ended up using a number of persuasion stories and he’s agreed to come on the show today. To tell us what he did, why he did it, and how he did it.
RESOURCE:
My book, The Persuasion Story Code