Episode 048 - Maslow's Hierarchy of Needs
Copywriters Podcast
English - March 19, 2018 06:00 - 32.1 MB - ★★★★★ - 89 ratingsBusiness Education copywriting sales copy sales marketing direct response advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 047 - Direct vs. Indirect Leads
Next Episode: Episode 049 - Reports from the Field - Victor Urbina
This week's episode is a little bit different.
David and Nathan do a bit of a freestyle rant on Maslow's hierarchy of needs, as it pertains to writing your sales copy.
For those of you who might be unfamiliar with the topic, here's what we'll be covering.
Physiological needs
* consumer goods
* food
* clothing
* shelter
Safety needs
* personal security
* financial security
* health and well being
Social belonging
* Fitting in
* Trends
* Identity brands
Esteem
* Status symbols
* Luxury items
Self-actualization
* Courses
* Self-Improvement materials
Download.