How You Talk to People Matters: Marketing Segmentation and Personalization with Brennan Dunn of RightMessage

Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage. In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience. In... Listen to episode

Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.

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In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.

In this episode, Darrell and Brennan talked about:

How Brennan got his start as an online entrepreneur
Why you may not be doing as much segmentation and personalization as you need to be
How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list
Why RightMessage is like MadLibs for your email marketing
The staggering difference personalized content can make for your brand
Tips and tricks on how and where to get started
Why personalization is so much more than email
And more …

Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...

Copyblogger.com
Follow Brennan On Twitter
Read Brennan’s Blog
Take Brennan’s Courses at Double Your Freelancing
Sign-up for Right Message
Why You Shouldn’t Use Tags To Segment

Other Tools We Talked About:

Sign-up for ConvertKit
Typeform

Darrell on Twitter
Tim on Twitter
Darrell on Tim’s Podcast