Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
137 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 279 ratingsCopyblogger FM is a weekly, short-form broadcast hosted by a href="https://twitter.com/dvest" target="_blank"Darrell Vesterfelt/a and a href="https://www.twitter.com/timstodz"Tim Stoddart./a Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.
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Episodes
The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit
March 30, 2020 14:00 - 115 BytesConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email. Nathan Barry founded his company to help founders, creators, and digital marketers serve their audiences better with email …... Listen to episode
How to Write Content That Resonates
March 15, 2020 18:00 - 115 BytesCopyblogger s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there. Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, where she helps publish one of the most popular... Listen to episode
How to Conquer Your Fear of Selling, with Leah Neaderthal
March 09, 2020 21:00 - 114 BytesThe founder of Smart Gets Paid and sales coach for women entrepreneurs, Leah Neaderthal, joined host Darrell Vesterfelt this week to talk about strategies to “… master business development and land higher-paying consulting clients.” In this week’s conversation, Darrell and Leah dig into her unique methodology, the how of selling, and untangling the myths of... Listen to episode
How to Build Remarkable Products to Grow Your Business, with Ramit Sethi
March 02, 2020 17:00 - 114 BytesThis week on The Copyblogger Podcast, Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Sethi. In this week’s conversation, Tim and Ramit dig into tricks for great copywriting, going for “big wins” to move the needle in your life and business, and product development... Listen to episode
What You Should Talk about on Your Podcast, with Tara McMullin
February 17, 2020 23:25 - 115 BytesWelcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers. In this week’s conversation, Darrell and Tara dive into what you should be talking about on your podcast, and how you can use content strategy to drive... Listen to episode
How to Win at Search in 2020
February 09, 2020 10:35 - 40 minutes - 37.4 MBThis week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers. In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses. In this episode, Darrell and Tim talked about: Why it’s a mistake to ignore the basics... Listen to episode
How to Turn Pro as a Freelance Writer
February 03, 2020 16:00 - 114 BytesDarrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer. In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for freelancers, and why he created a coaching business to “help writers … earn... Listen to episode
Marketing Segmentation and Personalization with Brennan Dunn of RightMessage
January 27, 2020 20:00 - 115 BytesDarrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage. In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience. In... Listen to episode
How You Talk to People Matters: Marketing Segmentation and Personalization with Brennan Dunn of RightMessage
January 27, 2020 20:00 - 115 BytesDarrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage. In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience. In... Listen to episode
Podcasting Still Matters, with Pat Flynn from Smart Passive Income
January 21, 2020 00:30 - 115 BytesIn this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms. These days it seems like everyone has a podcast, but there are some pretty staggering stats that show podcasting is just as viable... Listen to episode
The New Look Copyblogger in 2020
January 14, 2020 00:00 - 40 minutes - 55.3 MBCopyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020. Darrell and Tim also also share strategies from behind the scenes. In this episode, Darrell and Tim talked about: How Copyblogger is restructuring its content and how Why traditional content marketing distribution is... Listen to episode
New Year, New Copyblogger
January 08, 2020 15:00 - 29 minutes - 40.6 MBIn this episode, Darrell and Brian share about a new change to Copyblogger Media, and expose some of their exciting plans for the future of Copyblogger in 2020! Brian, Darrell, and Tim Stoddart also explore the future of content marketing. In this episode, Brian, Darrell, and Tim talked about: How Copyblogger’s hierarchy and business model... Listen to episode
The Self-Reliant Entrepreneur with John Jantsch
October 23, 2019 14:00 - 27 minutes - 38.4 MBIn this episode, Darrell talks to John Jantsch — the founder of Duct Tape Marketing — about his new book titled The Self-Reliant Entrepreneur. The two talk extensively about the why behind entrepreneurship, and how writers like Emerson and Thoreau give lessons to modern-day entrepreneurs. In this episode, Darrell and John talked about: Where John... Listen to episode
Consistency Will Take You Further
October 02, 2019 14:00 - 42 minutes - 58.4 MBIn this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of building an audience, and the time-tested secret that helped him get to more than 35,000 subscribers today. In this episode, Darrell and Matt talked... Listen to episode
The Past, Present, and Future of Online Learning
September 25, 2019 14:00 - 37 minutes - 51.4 MBIn this episode, Brian Clark and Darrell Vesterfelt talk about the past, present, and future of online education. Brian shares about his most recent product and launch, and he and Darrell compare notes on how things have changed over the years. In this episode, Brian and Darrell talked about: What inspired Brian to launch a... Listen to episode
How to Get More of the Right Things Done
September 16, 2019 14:00 - 29 minutes - 41.4 MBProductivity coach Charlie Gilkey talks about going from ideas to completed projects — and how to take a more balanced approach to getting it all done. We all have amazing ideas for projects. What we don’t all have is amazing finished projects. Charlie Gilkey is on a mission to help you out with that. In... Listen to episode
Why the Future Is Still Email
September 09, 2019 14:00 - 35 minutes - 48.6 MBIn this episode Brian Clark and Darrell Vesterfelt dive deep into the topic of email. Think email is an outdated tool? Think again. After learning some interesting data, you might reconsider past conceptions about the most powerful tool on the internet. In this episode, Brian and Darrell talked about: Why email isn’t even close to... Listen to episode
What’s Next for Copyblogger Media?
September 03, 2019 12:00 - 35 minutes - 49.5 MBIn this episode, Brian Clark hosts the Copyblogger FM podcast for the first time, and reveals — among other things — why he’s returning to Copyblogger and aiming to reinvent it along with new partner Darrell Vesterfelt. Brian shares some exciting news about the future of Copyblogger Media, along with his co-host and new business... Listen to episode
How Smart, Nimble Companies Are Using Webinars Today
August 26, 2019 14:00 - 27 minutes - 37.9 MBCopywriter and webinar strategist Beth Hayden talks about some of the most effective ways companies are using webinars. Some people feel that webinars seem a bit old-fashioned. But there are a lot of fresh, effective ways that smart companies are using webinars for lead generation, prospect maturation, and customer retention … as well as getting... Listen to episode
The Clarity Method: A Conversation with Tim Brownson
August 19, 2019 14:00 - 21 minutes - 30 MBTim Brownson talks about how we can use our values to design our businesses and make wiser decisions. Tim Brownson has been coaching (and teaching coaches) for decades. In that time he discovered that working with clients’ values is one of the most useful tools for change. His new book, The Clarity Method, explains his... Listen to episode
Digital Business Trends and the Latest on the Rainmaker Platform
August 12, 2019 14:00 - 30 minutes - 42.7 MBChallenges and opportunities for content-driven business in 2019 and beyond … and a new look at a content marketing platform. Ed Bardwell, president and new owner of Rainmaker Digital Services, dropped by to talk about digital marketing and advertising, as well as content marketing and business trends that are informing site design. And he talked... Listen to episode
4 ‘Naive’ Business Principles for Enduring Success
August 05, 2019 14:00 - 14 minutes - 20.4 MBEver been told you’re “too nice” to run a business? Yeah, I’m gonna call BS on that. I can’t tell you how many times I’ve been told I lack the “killer instinct” to run a successful business. All I can say is, I’ve been very happy with the success of Copyblogger and my other businesses.... Listen to episode
How to Write an Epic Blog Post, Part 3: Polishing and Promotion
July 08, 2019 21:00 - 24 minutes - 34.2 MBPart three of our series: How to polish and promote an epic blog post or other piece of remarkable content. You’ve got your first draft of a solid, dare we say “epic” piece of content. Now it’s time to polish it to perfection, and promote it for the widest possible audience. That’s what I cover... Listen to episode
How to Write an Epic Blog Post, Part 2: Getting It Written
July 01, 2019 14:00 - 27 minutes - 37.8 MBPart two of our series: How to write an epic blog post or other piece of remarkable content. OK, you’ve assembled a pile of research and done some careful thinking, and now it’s time to write. Now what? You may have heard the advice to “tell them what you’re going to say, then say it,... Listen to episode
How to Write an Epic Blog Post, Part 1: Thinking and Research
June 24, 2019 14:00 - 17 minutes - 24.5 MBNew series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. What’s the best antidote to the glut of content? Better content. Much better content. This episode is the start of a three-part series on how to write a genuinely remarkable piece of content. In this 18-minute... Listen to episode
3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares
June 17, 2019 14:00 - 19 minutes - 27.4 MBWant to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.... Listen to episode
Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail
June 10, 2019 14:00 - 18 minutes - 25.5 MBHas the “influencer bubble” really burst? Maybe, but … probably not This week I’m talking about some real-life lessons any business owner or marketer can learn from a very public marketing fail. Instagram personality Arii shows 2.6 million followers … but couldn’t sell 36 t-shirts. Is this the beginning of the end for influencer marketing... Listen to episode
13 Ways of Looking at a Headline
June 03, 2019 14:00 - 19 minutes - 27.2 MBHaving a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard to come up with ideas! Fortunately, there are lots of structures out there you can use to spark... Listen to episode
The 7 ‘Bad’ Habits of Incredibly Successful People
May 27, 2019 14:00 - 18 minutes - 25.3 MBIt turns out those successful people you admire aren’t always so perfect. We love to give advice about all of the good habits you should be cultivating as a marketer and businessperson. But in the real world, a lot of actual successful people have plenty of “bad” habits. I don’t advocate adopting any of these,... Listen to episode
Writers: How to Move from Making a Living to Driving Revenue
May 20, 2019 14:00 - 16 minutes - 23.1 MBAre you writing for a paycheck … or to create revenue for your organization? Professional writers make a living. Conversion writers generate revenue. A lot of otherwise capable writers are a little fuzzy about how the words they write actually generate money that an organization can spend. In this 17-minute episode, I talk about: Why... Listen to episode
Choose the Right Frame to Boost the Power of Your Content
May 13, 2019 15:00 - 19 minutes - 26.8 MBLooking to create a much greater impact with your content? Start by understanding how it’s framed. It’s a little early for a Book Club episode, but I just read the new edition of George Lakoff’s Don’t Think of an Elephant, and I was blown away by the simplicity and power of his ideas. In this... Listen to episode
How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement
May 06, 2019 22:30 - 24 minutes - 33.5 MBSome advice from Rainmaker Digital Services spun copywriter and teacher Belinda Weaver into a surprising new direction with her content. When our colleague Robert Bruce told me about some advice he’d given copywriter Belinda Weaver, and that she was seeing great success with it, I knew I wanted to have her on CopybloggerFM to tell... Listen to episode
3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients
April 29, 2019 14:00 - 12 minutes - 178 BytesThree ways that good writers can find the great clients they deserve. It really does break my heart to see a terrific writer who can’t find those wonderful writing clients — the ones who have interesting work to do, and the budget to pay for great execution. In this 13-minute session, I talk about: Why... Listen to episode
3 Slightly Embarrassing Emotions that Drive Effective Copywriting
April 22, 2019 14:00 - 20 minutes - 27.8 MBSpeaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing)... Listen to episode
Get 10 Content Marketing Boosters in 20 Minutes
April 15, 2019 14:00 - 18 minutes - 25.5 MB“Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your business goals, it’s an important place to put your focus. It... Listen to episode
Becoming the ‘Chief Empathy Officer’ of Your Copy and Content
April 08, 2019 14:00 - 15 minutes - 178 BytesThe lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our... Listen to episode
One of the Most Important Marketing Decisions You’ll Ever Make
April 01, 2019 14:00 - 25 minutes - 35.4 MBWhile no single tactic is a “magic bullet” for your content marketing, this one comes pretty close. Rainmaker Digital’s Robert Bruce comes back on the show this week to talk about the easy-to-miss essential element he always looks for when he’s reviewing a client’s content marketing strategy. (The good news is, it’s relatively easy to... Listen to episode
What Nobody Wants to Hear about Content Marketing
March 18, 2019 14:00 - 26 minutes - 36.4 MBThe key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet. Rainmaker Digital’s Robert Bruce rejoins us this week to talk about the... Listen to episode
Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills
March 11, 2019 14:00 - 34 minutes - 47.3 MBA look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode, Jessica and I talk about: Business (especially digital... Listen to episode
When Is It Time to Bring in a Professional Copywriter?
March 04, 2019 15:00 - 14 minutes - 21 MBIs it better to do all of your own copywriting and content marketing, or to bring in a pro? We teach so much copywriting technique and strategy at Copyblogger that you might think anyone could “DIY” their own content and copy. But that ain’t necessarily so. Even if you’re a business owner who loves to... Listen to episode
Using Content to Systematically Move Prospects Toward a Purchase
February 25, 2019 15:00 - 18 minutes - 25.6 MBProspects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. Today, I touch on some specific ways that content marketing can pave the way for excellent conversion. In this 18-minute episode, I talk about: How strategic... Listen to episode
Understanding the Lifecycles of Your Website, with Pamela Wilson
February 18, 2019 15:00 - 24 minutes - 34.5 MBThere’s a huge volume of content marketing advice out there — but most of it only applies to certain sites. Pamela Wilson joins us to talk about “content lifecyles” of websites, and how to know precisely what to focus on for your site, depending on where you are today. Our one-time colleague Pamela Wilson literally... Listen to episode
5 Ways to Manage a Stress-Induced Creative Slump
February 11, 2019 15:00 - 18 minutes - 25.4 MBStressed out? Anxious? Just out of sorts? Stress can wreck havoc with your creative productivity. Here are some thoughts on how to manage it. These are stressful times, and you’ve probably noticed that it’s hard to be your best self when you feel crummy. Learning gets difficult, energy levels sink, and good habits start to... Listen to episode
3 Ways Strategic Content Can Drive Measurable Business Outcomes
February 04, 2019 15:00 - 16 minutes - 23 MBCreating excellent content is expensive — in time, money, or both. Make sure your content marketing strategy is driving real business results. Too many businesses think of blog posts and podcasts as a “fluffy” nice-to-have. But content marketing can drive real business results — and if you’re going to put the work in, there’s no... Listen to episode
The Social Media Platform Every Content Creator Should Be Using in 2019 (Nope, It’s Not Facebook)
January 28, 2019 15:00 - 22 minutes - 31.2 MBThink you know what LinkedIn is all about? Today’s conversation with Amber Naslund may get you seeing the platform in a new way. Amber Naslund is a writer, speaker, veteran content and social media strategist, and co-author of the best-selling The Now Revolution. She’s also the new senior content marketing evangelist at LinkedIn. Once known... Listen to episode
Real Talk about Generating High-Quality Content
January 21, 2019 18:11 - 29 minutes - 40.2 MBThoughts on how to create really good content … without a huge team or an unlimited budget Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even if you don’t have all the time and money in the world. In this 29-minute episode, I chat with Ronell... Listen to episode
A Conversation with Paul Jarvis about Staying a ‘Company of One’
January 14, 2019 15:00 - 22 minutes - 31.9 MBWe often take it as a given that businesses should always grow — but is that really true? Writer, designer, podcaster, and software creator Paul Jarvis has a lot of experience with all kinds of business. He’s written a thought-provoking new book called Company of One, about the assumption that “bigger is always better,” and... Listen to episode
The 3 Plus 1 Foundational Elements of Effective Persuasion
October 29, 2018 14:00 - 16 minutes - 178 BytesThe foundation you choose for your persuasive copy can make all the difference. I’m sometimes asked — do I think that high-priced copywriting courses are worth the money? Often the answer is absolutely Yes. But it’s really important to make sure you’re building advanced techniques on the right foundation. In this 17-minute episode, I talk... Listen to episode
5 Essential Copywriting Techniques from Copyblogger
October 22, 2018 14:00 - 17 minutes - 178 BytesIf marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Persuasive copywriting is a big part of what Copyblogger is all about. In this episode, I pull a few posts out of our archive,... Listen to episode
5 Ways to Recover Your Professional and Creative Confidence
October 15, 2018 14:00 - 15 minutes - 178 Bytes“The big distinction here is to see confidence as an ability that you keep getting better at.” – Dan Sullivan Ever have a wobble in confidence? Ever have trouble moving forward with a project, because you’re just not sure you’re good enough to create value? In this 15-minute episode, I talk about: The real source... Listen to episode