Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing artwork

3 Slightly Embarrassing Emotions that Drive Effective Copywriting

Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

English - April 22, 2019 14:00 - 20 minutes - 27.8 MB - ★★★★★ - 279 ratings
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Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing)... Listen to episode

Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication.






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Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic.


Today I talk about three charged (or even potentially embarrassing) emotional drivers that inform the decision to buy — and how to handle them delicately.


In this 20-minute episode, I talk about:

Adding a “first class” experience to your business without being crass
How to help your audience feel safe and secure as they move forward with you
Speaking to identity and group values in a politically volatile era

Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...

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The Show Notes

I currently work with a small number of clients on conversion-oriented copy and content: Work one-on-one with Copyblogger’s Sonia Simone
Our group of Copyblogger-certified content marketers (I do happen to think they’re truly content marketing big shots!)
My post on the #1 conversion killer in your copy and how to defeat it
My post on Robert Cialdini’s Unity principle