E5: “Gravity is just a theory too”

This week on the podcast, is Susan Joy Hassol, the Director of Climate Communication, a non profit organization aimed at assisting scientists and journalists in communicating climate change effectively and efficiently. She has built a career around the question of how to best communicate climate change, including broad outreach as well as one-on-one coaching. She brilliantly identified the schism between scientific communication and every-day understanding of certain terms, which causes a lot of misunderstanding around climate change.

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