E4: “You can’t just scare people into action”
Cooler Earth
English - April 25, 2019 10:00 - 31 minutes - 25.2 MB - ★★★★★ - 39 ratingsNews Business climate change environmental economics global warming sustainability Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: E3: "Showing people research really doesn't work"
Next Episode: E5: “Gravity is just a theory too”
This week on the podcast, John Kotcher, Ph.D, a Research Assistant Professor at George Mason University’s Center for Climate Change Communication, where he conducts research on science and risk communication. We speak about the role of academic research in furthering advocacy and informing best practices to communicate climate change in a way that does not aim to scare people, but rather mobilize them into action. Climate change perceptions have shifted dramatically among Americans in the past five years, with a double-digit increase in the perception of this as an important issue. The next step, is how to translate that concern to political action.
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