What do you know about how your business sounds - and why should you care? Conversation with Tom Webster [podcast]

Your business (and you by extension) is always concerned about how they look. And yet, many people consume content just between their ears. What do you know about how your business sounds - and why should you care?
About Tom: Tom Webster is a Senior Vice President of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.